AT&T Integrated Solution Powers McDonald’s USA’s New Customer-Friendly Digital Menu Boards
AT&T, LG Electronics and STRATACACHE Collaborate to Help McDonald’s USA Roll-Out Digital Menu Boards in Restaurants Across Country
OAK BROOK, IL, Jan 13, 2015 – It may not be something you think about, but the menu makes a big difference in what and how you order when dining out. AT&T* has collaborated with STRATACACHE and LG Electronics to provide a completely integrated solution with Digital Menu Boards for McDonald’s USA’s business.
AT&T is providing project management and connectivity for the Digital Menu Boards through an existing relationship whereby AT&T provides WAN, LAN, and Wi-Fi services in over 14,000 McDonald’s U.S. Restaurants.
STRATACACHE’s ActiVia for Media 4.0 digital signage software provides a dynamic merchandising solution for single and multi-panel menu board solutions With ActiVia, select McDonald’s restaurants in the U.S. can easily change menu board items, adjust pricing, day-part menus, and promote special and premium items at will. Additionally, STRATACACHE provides all system operations, restaurant specific content scheduling, remote monitoring and management and media players.
LG is providing cutting-edge display technology with its 47-inch class LED monitors to bring a new level of clearer image quality. The LG Full HD displays, at least five displays per McDonald’s location, are ENERGY STAR® certified, supporting McDonald’s commitment to environmental sustainability.
“Our customers are responding positively to our new menu boards. It is easier to see our great tasting food on a digital display,” said Patrick Phalen, McDonald’s Vice President, US Information Technology. McDonald’s is deploying Digital Menu Boards to an additional 650+ company-owned restaurants. The new Digital Menu Boards are designed to enhance customer’s in-restaurant experience while helping the business lower operating costs and digitally deliver content for menu options and promotions to McDonald’s restaurants.
For more information on Digital Signage from AT&T, visit http://www.business.att.com/enterprise/Service/hosting-services/content-delivery/digital-signage/
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
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Reliability and signal strength claims based on nationwide carriers’ LTE. Signal strength claim based ONLY on avg. LTE signal strength. LTE not available everywhere. Global coverage claim based on offering voice and data roaming in more countries than any other U.S. based carrier, and offering the most wireless smartphones and tablets that work in the most countries.
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.
About LG Electronics USA
The LG Electronics USA Home Electronics Business-to-Business division serves customers in the U.S. digital signage, systems integration, lodging and hospitality, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Home Electronics Business-to-Business delivers business-to-business technology solutions tailored to the particular needs of business environments. LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force in consumer electronics, home appliances and mobile communications. For more information, please visit www.LGSolutions.com.
STRATACACHE is a leading global provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world’s largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE’s products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.