Familiar BlackBerry QWERTY Design Merges Security and Speed for Productivity - All for as Low as $0 Down on AT&T Next

LAS VEGAS, Jan. 7, 2015 AT&T1 will offer the BlackBerry®  Classic™ in the near future at www.att.com and in AT&T retail stores. Additional details will be shared at a later date.

The BlackBerry Classic will run on AT&T’s network: the nation’s most reliable 4G LTE network and the network with the nation’s strongest LTE signal,2 covering more than 300 million Americans. You can purchase the BlackBerry Classic for $0 down on an AT&T Next plan at $14.00 per month with AT&T Next 24,3 $17.50 per month with Next 183 or $21.00 per month with AT&T Next 12.3 You can also get the smartphone for $49.99 with a two-year agreement4 or at no annual commitment for $419.99.5

“The BlackBerry Classic is an excellent addition to AT&T’s leading line-up of smartphones,” said Jeff Bradley, SVP, Device Marketing and Developer Services, AT&T. “AT&T customers will be thrilled with the Classic. It blends the best of familiar features, such as BlackBerry’s QWERTY keyboard with enhanced capabilities including BlackBerry’s digital assistant.”

Designed for speed and accuracy the BlackBerry Classic includes BlackBerry’s iconic QWERTY keyboard, trackpad and navigation keys, making it easy to communicate quickly and accurately with one hand. Although familiar in appearance, the BlackBerry Classic upgrades the BlackBerry® Bold 9900 experience with a three times faster browser and comes with BlackBerry’s 10.3.1 operating system, offering customers access to commanding features including BlackBerry® Blend and BlackBerry® Assistant. Equipped with a 2MP front- and 8MP rear-facing camera with enhanced optics and upgraded imaging sensors this smartphone is ideal for on and off the clock. Additional key features include:

  • Advanced Design & Battery Power: The BlackBerry Classic comes with an enhanced viewing experience with a 3.5-inch square touch screen display, 294 dpi High Definition resolution and Corning® Gorilla® Glass 3 for superior durability. The BlackBerry Classic has 50 percent longer battery life than the BlackBerry Bold 9900, offering 22 hours of battery power with state-of-the-art battery optimization software. 6
  • Top-of-the-Line Storage: The Blackberry Classic is built with durable materials and includes a 1.5 GHz Qualcomm Snapdragon Processor, and 16GB of device storage (expandable by up to 128GB via uSD).
  • BlackBerry® 10 OS 10.3.1: The BlackBerry Classic comes preloaded with the BlackBerry 10.3.1 operating system, offering customers access to commanding features including BlackBerry® Blend and BlackBerry® Assistant. BlackBerry Blend allows customers to sync messaging and content that that lives on their smartphone to their compatible computer and tablet.7 BlackBerry Assistant offers voice and text commands. It’s the brand’s first digital assistant aiding users in managing work and personal email, contacts, calendar and more.

AT&T was the first to wireless carrier to launch a BlackBerry device in the U.S. with the BlackBerry 950 in 1999; first with a GSM enabled product with the BlackBerry 5810 and 5820 in 2002; and the first and only to launch the exclusive BlackBerry Torch with full QWERTY keyboard and touchscreen in 2011. The BlackBerry Z10 was the first BlackBerry smartphone to run on AT&T’s 4G LTE network.

AT&T is committed to delivering fast and friendly service to its customers. AT&T was recognized as the highest ranked wireless provider for overall purchasing experience by J.D. Power,8 for the third time in a row.  AT&T outperformed competitors in the J.D. Power 2014 Volume 2 study and received the “Highest Satisfaction with the Purchase Experience among Full-Service Wireless Providers, Three Times in a Row.”

For more information about the Blackberry Classic, visit att.com/blackberryclassic.

1AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

2 Nationwide carriers’ LTE.  Signal strength claim based ONLY on avg. LTE signal strength.  LTE not avail. everywhere.

3Requires 20-mth or 24-mth 0% APR installment agreement and qualifying credit and wireless service. Tax due at sale.  If wireless service cancelled, device balance due. Service costs additional. Other charges and restrictions apply.  AT&T Next Requirements: www.att.com/shop/wireless/next.html#fbid=mkEz9ThvDiO.

4$49.99 pricing. Requires 2-year agreement with qualifying data plan. Activation/upgrade, early termination and other fees, and restrictions apply. Pricing Requirements: www.att.com/att/planner/index.html#fbid=yRbS77904im.

5Requires activation of new line of qualified wireless service. 

6 Battery longevity comparison between BlackBerry Bold vs. BlackBerry Classic is based on hours. Current BlackBerry Classic battery life is based on GSMA PRD TW.09 Battery Life Measurement Technique and a mixed usage scenario. Many factors affect battery life, including network connectivity, application usage, feature configuration and battery age. Actual results may vary.

7 Requires download of BlackBerry® Blend app and pairing with a compatible device.  BlackBerry Blend works across desktop operating systems, including Mac OS X 10.7 + and Windows 7+, iPad tablets running iOS 7+ and Android tablets running Android 4.4+.  For more information visit www.BlackBerry.com/Blend

8AT&T received the highest numerical score among full service wireless providers in the proprietary J.D. Power 2013 (Vol. 2) and 2014 (Vol. 1 & 2) Full Service Wireless Purchase Experience StudySM. 2014 Vol. 2 based on responses from 10,079 consumers measuring 4 full service wireless providers and measures opinions of consumers who purchased a wireless product or service within last 6 months.  Proprietary study results are based on experiences and perceptions of consumers surveyed January-June 2014.  Your experiences may vary. Visit jdpower.com.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the network with the nation’s strongest LTE signal as well as the nation’s most reliable LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best global wireless coverage, based on offering voice and data roaming in more countries than any other U.S. based carrier, and offering the most wireless smartphones and tablets that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world. 


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