The scope and impact of the Texting & Driving … It Can Wait® movement has drawn comparisons to successful campaigns to change behaviors around smoking, wearing seatbelts and drunk driving. That’s encouraging, because those efforts are, in many ways, models of the success we’re trying to achieve.
But even as we apply key insights from those success stories to our efforts, we want It Can Wait to be different in one very important way. The success of the smoking, seatbelt and drunk-driving campaigns has been achieved over decades. We’re working on a much shorter timeline.
We’re introducing a social tool, “#X”, that fits naturally into texting conversations. It means "I’m checking out while I drive. Back soon."
In the past four years, we’ve made great strides.
- We’ve gathered more than 2,500 organizations and tens of thousands of individuals to help champion the cause.
- Together, we’ve helped raise awareness of the dangers of texting and driving to 97 percent or higher for every audience we’ve polled.
- The It Can Wait pledge campaign has inspired more than five million personal commitments not to text and drive.
- More than a million people have downloaded the free AT&T DriveMode® app that silences messages when you’re driving.
- And preliminary research on crash data from Texas, Florida and Illinois is showing a strong, positive correlation between It Can Wait campaign activities and a projected reduction in crashes!
- Use #X. Just enter “#X” to end your text, email and social conversations before you start your vehicle. It’s a simple and effective way to eliminate a dangerous distraction.
- Download the DriveMode app and learn more at www.att.com/drivemode.
- Visit ItCanWait.com. Make a pledge with your loved one to never text and drive, and register to become a personal advocate in the movement.
- Follow the movement. Follow @ItCanWait on Twitter for all the latest news on the movement.
- Find your own “Drive Mode.” Create a routine that helps you avoid the temptation to text while driving. It could be #X, DriveMode or another app, hands-free technology, or even just turning your phone to silent – whatever works for you.