Blog

Innovation in Green

16 Oct 2014 | Igal Elbaz

Tagged: Planet,

Today we’re announcing that AT&T is joining the board of directors of The Green Grid Association. This is important as we’re aiming to bring our expertise to the challenge of making modern networks more efficient.

Our Green Grid membership is part of that original, ongoing commitment. But it’s also a nod to the future, as we redesign our network to become faster, more responsive, and more adaptable.

We’re one of just 11 companies with representatives on the board, which includes leaders in software, networking and hardware and sets the strategic direction for the group. The association is a consortium of more than 200 companies, government agencies, universities and individuals dedicated to improving the efficiency of the information and communications technology industry.

As the first telecommunications carrier to join the board, I think we can bring some valuable insight. The amount of data moving across the network shows no sign of slowing down. Meeting that growing demand is job one. But we’re also thinking about how to deliver those services in an efficient, environmentally-conscious way.

AT&T will be well represented on the board. Ross Bawcum, assistant vice president of IT in our newly-formed Technology Operations group, is the formal representative. But he’ll work closely with Eddie Schutter, the director of the AT&T Foundry innovation center in Plano, Texas.

This is a project of personal interest to Eddie as you can see in the video interview. But it also reflects a focus on efficiency and environmental innovation the AT&T Foundry has embraced since its inception.

Our AT&T Foundry location in Palo Alto, for example, received a “platinum” LEED® Certification (Leadership in Energy and Environmental Design) from the U.S. Green Building Council in 2012.

Our Green Grid membership is part of that original, ongoing commitment. But it’s also a nod to the future, as we redesign our network to become faster, more responsive, and more adaptable.

This post originally appeared on the Innovation Space Blog.

About the Author

Igal Elbaz

Vice President - Ecosystem and Innovation, AT&T Services, Inc.

igal_elbaz

Igal Elbaz, Vice President - Ecosystem and Innovation, AT&T Services, Inc. Igal is in charge of the Ecosystem and Innovation (E&I) organization at AT&T, whose charter is to sharpen AT&T’s focus on innovation both internally and externally, with an emphasis on speed, agility, and to work with external ecosystems such as venture capital firms, start ups, and developers. His organization is responsible for operating the global network of AT&T Foundries where a combination of design thinking, open collaboration and agile development can bring ideas to life rapidly. He is also responsible for one of the world’s largest crowd-sourced employee innovation programs, The Innovation Pipeline (TIP).

Share:
comments powered by Disqus
×