Global Reporting Initiative Standard Disclosures
201-1; 203-1; 203-2; 413-1; Investing in education/high-tech skills development MA; Deployment to rural areas and underserved populations MA
Global Reporting Initiative Standard Disclosures
201-1; 203-1; 203-2; 413-1; Investing in education/high-tech skills development MA; Deployment to rural areas and underserved populations MA
We invest our company’s resources and knowledge to advance access to education and training, improve lives and strengthen communities around the world.
1 Inclusive of WarnerMedia as of its acquisition in in June 2018.
2 The value of volunteer time was calculated in coordination with True Impact, considered a leader in volunteer-hour valuation. 2018 enhancements to our volunteer reporting systems continue to boost the accuracy of our data.
3 Graduation rate as measured by GradNation, a campaign of America’s Promise Alliance, and the National Center for Education Statistics: http://new.every1graduates.org/wp-content/uploads/2012/03/122_Building_a_Grad_Nation_Full_Report.pdf
4 Degree/credential rate as measured the Lumina Foundation: https://www.luminafoundation.org/lumina-goal
We’re committed to developing and supporting programs and initiatives that make a meaningful impact.
AT&T philanthropic investments and community engagement efforts include initiatives that promote success in school, provide job skills training, drive innovation, support a well-educated and future-ready workforce, empower women and underrepresented communities, and respond to worldwide disasters and emergencies.
Our employees play an important role in community engagement, and we support them by providing tools, resources and opportunities to make a difference in communities where they live and work.
- Philanthropy at AT&T
Philanthropic giving at AT&T includes both corporate contributions as approved by the AT&T Contributions Council (Council) and grants as approved by the AT&T Foundation. Oversight for Council contributions is provided by the Public Policy and Corporate Reputation committee of the AT&T Board of Directors, and the AT&T Foundation Board provides oversight for AT&T Foundation grants. Priority funding areas for both the Council and the Foundation include: education; community support and safety; health and human services; and arts, media and culture.
Generally, we fund programs that are designed to impact and/or serve predominantly underserved, underrepresented and low-income communities. Qualifying organizations include:
- 501(c)(3) public charities;
- Government instrumentalities (for charitable purposes); and
- Organizations with philanthropic or social-purpose programs or efforts, whether organized as a 501(c)(3) charity or other non-profit entity.
Charitable organizations are invited to apply for philanthropic funding through AT&T corporate and foundation grant managers or our state External & Legislative Affairs (E&LA) teams. Organizations must detail how and where the funds will be used in their program plan and the number of individuals that will be served by the funding. AT&T tracks these programs throughout the funding cycle and recipients are required to report results at the conclusion of the program.
Our philanthropic funding focuses on qualifying organizations, programs and/or projects that are national or regional in scope — particularly those that are based in, or strongly impact, 1 or more of the geographic regions served by the company. Requests from organizations are evaluated based on:
- National or regional needs;
- Alignment between the specific initiative and our AT&T goals;
- The qualifying organization's ability to positively affect key community issues;
- The qualifying organization's innovation in addressing its target issue; and
- The extent to which the contribution can generate awareness for AT&T and extend the impact of our work.
For more information about governance of our philanthropy, see our philanthropy policy.
- AT&T Aspire: Education and High-Tech Skills Development
Providing access to the education and training people need to get, and keep, good jobs is a key focus for AT&T. Currently, 1 out of 6 students fails to graduate with their high school class. And many of those who do graduate on time are not properly prepared to further their education or to succeed in the workplace. At the same time, to compete in the global economy, the technology and media industries need a qualified, robust and diverse talent pipeline to fill the jobs of today and tomorrow. AT&T believes companies such as our own have an obligation to help students graduate from school and make sure they are prepared to meet the skilled employment needs of the future.
AT&T invests in education and job training to help develop a skilled and diverse workforce that can better prepare our company — and our country — for the future. Through the AT&T Aspire initiative, we help provide access to the education and training people need to get and keep good jobs. Our employees also mentor students across the country to help them discover their career passions and potential. In 2018, we celebrated Aspire’s 10-year anniversary and our commitment to invest more than $500 million in education-centric programs
We measure the success of AT&T Aspire investments by tracking positive results as well as the number of students impacted. For example, for a portion of our Aspire programs, we work with third-party researcher Westat to track specific student learning outcomes and the resulting social impact. Findings from the rigorous evaluation show that students in Aspire programs had better school attendance and higher GPAs when compared to a non-participating cohort with similar backgrounds. This results in an estimated lifelong social benefit of $50.2 million to $128.6 million in greater lifetime income and taxes for Aspire students moving to be on track or staying on track to graduate.
In addition to our own goals, AT&T has adopted 2 national targets as our own. We will invest resources, develop initiatives and collaborate with stakeholders to help:
When AT&T helped support the launch of the GradNation campaign in 2010, the high school graduation rate was 74.9% for the class of 2008. 5 5 Graduation rate as measured by GradNation, a campaign of America’s Promise Alliance, and the National Center for Education Statistics: http://new.every1graduates.org/wp-content/uploads/2012/03/122_Building_a_Grad_Nation_Full_Report.pdf For the class of 2017, the national graduation rate reached an all-time high of 84.6%. 6 6 Graduation rate as measured by GradNation, a campaign of America’s Promise Alliance, and the National Center for Education Statistics: https://nces.ed.gov/fastfacts/display.asp?id=805
- Increase the U.S. high school graduation rate to 90%, as measured and reported in the annual Building a Grad Nation report, and
- Close the skills gap by increasing the number of Americans with high-quality postsecondary credentials to 60% by 2025, as measured and reported by the Lumina Foundation.
Despite all of our efforts, significant challenges and graduation gaps persist between students of different races, ethnicities, income levels and special needs. Our efforts continue to center on innovating education, supporting organizations that help students succeed and powering career development.
Technology is making it easier for everyone — regardless of age, gender, income or geography — to learn anytime, anywhere. Through AT&T Aspire, we’re investing in tools to spark and scale new learning innovation.
The AT&T Aspire Accelerator’s mission is to support innovations that have the potential to help every student achieve a bright, successful future — exponentially and at scale. In 2018, the 4th class of the Aspire Accelerator featured 8 innovative education-tech startups chosen to receive a financial investment from AT&T as well as mentorship and access to expert services from AT&T and others. Across the 4 Accelerator classes to date, our 27 participants have reached more than 22.6 million students and attracted more than $35 million in additional funding. For further information, visit the Aspire Accelerator website.
In Latin America, our ESCUELA+ program continues to offer some of the most advanced and complete TV education programming deployed in schools.
As a catalyst for positive change in primary and secondary education, ESCUELA+ leaders work in collaboration with private companies, government departments of education and other stakeholders to positively transform the classroom experience. The program combines deployment of: DIRECTV technology; third-party educational content and support materials; innovative audio/visual classroom teaching methodology; specialized customer service; and ongoing communication and engagement.
By year-end 2018, ESCUELA+ had incorporated its 9th country (Brazil) and reached 9,356 schools. Approximately 80% of the participating schools are rural, which also makes the program one of the most active in bridging the digital divide. Since the start of the program, we have:
- Reached more than 2 million students;
- Trained more than 16,500 teachers;
- Created more than 500 teaching support materials;
- Logged 1,100 workshop hours; and
- Launched a dedicated ESCUELA+ channel to broadcast original, partner and ministry of education content.
As part of our ESCUELA+ network, DIRECTV also contributed to the building of a Sustainable School in Argentina in 2018, a unique project serving the community of Mar Chiquita in Buenos Aires Province.
In addition to ESCUELA+, AT&T supported several other Latin America projects, including:
- An awareness campaign in Mexico to encourage the responsible use of technology and prevent cyberbullying, serving up to 13,000 students.
- A project in Chile to support innovative robotics and STEAM (Science, Technology, Engineering, the Arts and Mathematics) programs in 3 rural schools serving 250 students and teachers in Tucuman Province in the Andes, a highly vulnerable population.
- A technology boot camp in Mexico to provide job-oriented educational training and opportunities to more than 100 underprivileged young women in Mexico City and Guadalajara.
- The creation and development of online courses and an online platform for teachers in Argentina that promotes literacy in children growing up in poverty who, although they attend school, have not learned how to read and write.
Supporting Programs that Support Students
AT&T Aspire seeks to support organizations with proven strategies that help students succeed. AT&T is proud to be a lead supporter of the GradNation campaign and to work with many successful education organizations across the country, meeting the unique needs of students in their communities.
In 2018, to celebrate a decade of AT&T Aspire, we awarded $9.25 million to 10 organizations across the country that help underserved students stay in school and prepare for their next step in life.
We also collaborate with several organizations to support our employee mentoring program. These organizations facilitate both in-person and online mentoring across the world. Our non-profit collaborators for mentoring include:
- City Year
- Communities In Schools
- Jobs for America’s Graduates (JAG)
- Junior Achievement
Another focus of AT&T support is organizations that help underrepresented students develop computer science and coding skills, including the following:
- Girls Who Code: AT&T made a $1 million contribution in support of the Girls Who Code Summer Immersion Program as well as its debut digital visual album and campaign, Sisterh>>d, which was released the week of the International Day of the Girl.
- All Star Code (ASC): In 2018, AT&T contributed $365,000 to this youth education program connecting high school boys of color to the tech industry. ASC prepares young men for careers in the technology industry by providing mentorship, industry exposure and intensive training in computer science.
- Black Girls Code: AT&T contributed $300,000 to support program strengthening and expansion efforts in Chicago, Dallas, Houston, Los Angeles, Miami and Raleigh, N.C.
- Urban Arts Partnership: AT&T provided $200,000 to support game design and programming at Urban Arts Partnership’s School of Interactive Arts.
- Code.org: AT&T contributed $100,000 to support computer science curriculum improvements for K-12 students.
- Avenue E: We contributed $100,000 to the University of California, Davis’ Avenue E, a transfer program that bridges students from Northern California community colleges into engineering or computer science programs at UC Davis — with a focus on increasing participation among underrepresented students, first-generation college students and low-income students.
- Mouse: We provided $50,000 to help launch a new video/media creation module on the Mouse CREATE module.
Within WarnerMedia, we strive to provide opportunities to those who haven’t had traditional pathways into the entertainment industry so the stories we tell are reflective of our audiences and everyone can see themselves represented on television, stage and film.
- WB Story Lab: Launched in 2018 in partnership with the non-profit Young Storytellers and the Los Angeles Unified School District, Warner Bros. (WB) Story Lab aims to develop a generation of young people who value their voice and the voices of their peers. The program provides an in-school curriculum for 6th-grade middle school students that provides core storytelling skills while reinforcing confidence, empathy and creativity. In its inaugural year, WB Story Lab reached 1,100 students.
- WB First Cut: WB First Cut, a partnership with the non-profit Ghetto Film School and the Los Angeles Unified School District, uses a teach-the-teacher model to give high school students high-quality filmmaking skills in the classroom. High school teachers are trained in the art of filmmaking and how to incorporate filmmaking into traditional lesson plans and assignments. Through this program, WB provides students who have not traditionally had exposure to filmmaking with expanded opportunities. In its inaugural year in 2018, WB First Cut reached 600 students.
- HBO in Classrooms: Throughout the 2018-2019 academic year, teachers and students will have access to select HBO programming, and Scholastic will provide educators with companion curriculum that complements the documentaries or specials. This year-long collaboration aims to inspire students in grades 4 to 12 to engage in civic discourse.
To keep up with the speed of innovation and equip a workforce for the future, AT&T invests in several education and job training programs. Examples of our support include the following:
- Udacity: To prepare more people with the skills needed for high-demand tech jobs that require technological expertise, we work with education-technology leader Udacity on Nanodegree programs: online educational pathways to industry-relevant skills. Nanodegree courses are online, self-paced and taught by leaders in tech with personalized coaches. To date, 3,000 AT&T employees have earned a Nanodegree credential.
- Georgia Tech: AT&T also collaborates with Georgia Tech and Udacity to offer an online Master of Science degree in computer science. The degree can be earned completely through the massive open online course (MOOC) format and is supported by a multimillion-dollar AT&T contribution to fund the program. To date, the program has produced more than 1,300 graduates, including more than 90 AT&T employees.
- Year Up: We contributed more than $1.2 million over the past 3 years to Year Up to enhance and expand its program offerings, including through a new site launch in Dallas-Fort Worth. With the support of our CEO Randall Stephenson, we have committed to hosting 200 interns annually through Year Up by 2022 as we seek to build an alternative career pathway into our company.
- Per Scholas: In 2018, AT&T contributed $300,000 to Per Scholas in support of its in-person and web-based training programs that serve more than 1,000 low-income, unemployed/underemployed individuals, including a new collaborative initiative with General Assembly (GA) to reach high school students.
- CodeBridge: AT&T was a founding funder of CodeBridge, a collaboration with GA, which prepares its graduates for mid-skill IT and web development positions. CodeBridge has now expanded into Atlanta and Dallas.
- Genesys Works: AT&T has invested $6.5 million in Genesys Works since 2012 to help provide more underserved high school students with hands-on work experience and career training. Genesys Works offers students intensive professional and technical skills development, career coaching and a paid, year-long internship at companies such as AT&T.
- Access to Action: Launched in 2017, Access to Action was created to provide Warner Bros. Production Assistant (PA) jobs to emerging talent who have not traditionally had pathways into the entertainment industry, fostering diversity throughout our workforce. In 2018, we expanded the program to offer positions in feature films and postproduction and were able to place 34 PAs on WB television and feature productions.
- HBO Inspires Youth: The HBO Inspires Youth program utilizes the power of personal mentorship through employee engagement mentor programs in New York and Los Angeles. The 1-to-1 mentorship program is for at-risk high school students and focuses on awakening youth to their unique gifts, power and purpose by developing a rapport with employees who share their experiences — career paths, personal journeys and lessons learned — to help inspire the next generation of storytellers.
- HBO & Cinemax Community Impact: Through the HBO & Cinemax Community Impact program, launched in 2016, HBO works with local film offices and community partners to identify diverse and underrepresented individuals for Production Assistant (PA) training. The PA training program exists on nearly all HBO original productions where participants are hired as full-time PA trainees.
- The Sundance Momentum Fellowship: The Sundance Momentum Fellowship, launched in 2019, is a year-long program for emerging writers, directors and producers from underrepresented communities. The Fellowship includes professional mentorship, coaching, an artist sustainability grant, travel grants to the Sundance Film Festival and individually tailored year-round support.
- Hollywood CPR: A longtime WB partner, Hollywood CPR provides vocational training in skills required for crafts and technical positions in the entertainment industry. This year, we provided a grant to support capacity building for the organization while continuing to host educational and career readiness exposure for Hollywood CPR students at our studio.
- Project Involve: Turner is the lead sponsor of Project Involve, a program that offers up-and-coming film professionals from underrepresented communities the opportunity to hone skills and gain the industry access necessary to succeed as working artists.
- Employees in the Community
Our employees reflect our corporate culture, and their engagement is a key component of our approach to corporate community engagement efforts. Through our wide collection of corporate community engagement opportunities, employees can give their time or money, or make other personal commitments to their communities. We offer company-sponsored activities and support for both teams and individuals.
In 2018, we launched the “Together” platform, aligning all types of community engagement activities and communications under a single identity to engage and empower employees to make a positive impact in their community through giving and volunteerism. Through the end of the year, more than 42,000 employees visited the Together website to find engagement opportunities such as mentoring programs, volunteer events, fundraisers, blood drives and more. Employee organizations — such as the AT&T Employee Resource Groups (ERGs) — also use the site to connect with non-profits in support of local food banks, drives, walks/runs, scholarship programs and fundraisers.
AT&T employees have a strong sense of community and want to get involved, and we understand that helping our employees support the causes they believe in can boost employee satisfaction and create a happier and healthier workplace. Recently, we have applied independent data models and confirmed that employees who participate in our engagement programs are more likely to recommend AT&T as a great place to work, less likely to leave the business and feel more empowered to make a difference at work. We regularly deepen our understanding of these measurement tools, building engagement models designed to yield the most positive impacts for both our employees and our communities.
VolunteeringIn 2018, approximately 31,000 AT&T employees volunteered more than 1.5 million hours of time in community outreach activities — worth more than $35 million. 7 7 Inclusive of WarnerMedia as of its acquisition in in June 2018.
The AT&T Community Engagement team offers a variety of company-coordinated volunteer events for employees throughout the year. We also work with business units across the company to design custom volunteer experiences that make a positive social impact.
Our signature volunteer events each year include the following:
- The ERG Day of Service engaged 700 volunteers across 12 AT&T Employee Resource Groups in 2018, resulting in more than 1,800 volunteer hours benefitting the following organizations: AT&T Employee Relief Fund, Operation Gratitude, Promise House, SPCA of Texas and Special Olympics Texas.
- In April, our Community Engagement team hosted school beautification projects in celebration of National Volunteer Month. For example, we worked with City Year’s Care Force to lead marquee service projects that improved and enhanced public-school campuses. Collectively, the projects engaged nearly 700 employees, who volunteered more than 3,700 hours.
- During the 2018 Revolution Day of Service, the Community Engagement team organized projects with Liberty House, The Art Station, Children’s Health, Audubon Center, DFW Humane Society and Special Olympics.
At AT&T, we see a high volume of volunteer requests from employees. As a result, in 2018, the AT&T Community Engagement team launched a volunteer placement “concierge.” Through our concierge resource, we’ve built relationships with national non-profit organizations that can help identify volunteer opportunities that can be scaled depending on the number of participants. We also launched a volunteer leadership toolkit, a comprehensive resource with step-by-step instructions for employees who want to lead their peers in a volunteer project on behalf of AT&T.
We encourage employees to track and log their volunteer hours, allowing us to applaud their commitment through programs such as the President’s Volunteer Service Award (PVSA) — a recognition by the President of the United States of America of individuals who have dedicated at least 100 hours to their communities over the course of a year. In 2018, more than 4,300 employees were recognized with the PVSA.
In Latin America, employees participate in renovation projects at local schools and community organizations through a volunteerism initiative called Piedra, Papel, Tijera. These projects are captured on video and broadcast as a television series to build awareness for the organizations and people who benefit from the volunteer projects. In 2018, Piedra, Papel, Tijera reached 1.8 million viewers in 10 countries and engaged 1,539 employees, who volunteered more than 13,000 hours through 37 projects. Since the program’s 2009 inception, more than 250 projects have been completed in 13 countries, engaging more than 13,400 employees and amassing more than 15,000 hours of volunteering.
Another way our employees can connect to charities is through their generosity. In 2018, more than 88,000 AT&T employees donated approximately $31 million to more than 30,000 charities.
The annual AT&T Employee Pledge Campaign encourages employees to pledge contributions to their favorite non-profits. More than 83,000 employees pledged to give $27.8 million in 2018, and 13% of the employees who actively made a pledge were new donors.
Through our Charity Rewards program, employees recommend a non-profit for an AT&T Foundation grant. Employees receive Charity Rewards for various reasons such as pledging funds or volunteering with a non-profit. As part of the annual Employee Pledge Campaign, AT&T issued Charity Rewards to employees who pledged an annual gift of at least $50 for half the value of their total pledge (up to $250). As part of our 2018 National Volunteer Month celebration, we also offered a $50 Charity Reward to employees who logged at least 1 hour of volunteer time in April, resulting in more than 13,000 employees participating and more than $500,000 going to the community. In total, employees directed $4.5 million in AT&T Foundation grants through the Charity Rewards program in 2018.
Grassroots Community Engagement
In 2018, AT&T launched AT&T BelievesSM, a company-wide initiative that aims to create positive change in local communities. By focusing our company’s people, hiring, services and contributions, we believe that we can serve as a catalyst to address local needs such as homelessness and access to education.
For example, in Chicago, AT&T has more than 2,000 employees and more than 115 stores and retail partners. After identifying 19 Chicago neighborhoods affected by violence and high unemployment, local AT&T employees coordinated resources to launch Believe Chicago℠. This grassroots initiative focuses on hiring, volunteerism and contributions to lift up neighborhoods and help people find opportunities in education, careers and life. In just over a year, we hired more than 500 employees from Believe Chicago neighborhoods, contributed more than $3 million to community organizations and opened our 1st new retail store in the area.
Believe Chicago’s efforts — and similar AT&T Believes initiatives in Atlanta, Dallas, Detroit, New Orleans, New York and other cities coming soon — are making a difference for our employees, customers, neighbors and friends who live and work in these communities. In addition to pushing economic growth and innovation in our communities, the initiative is re-energizing other facets of our community engagement and diversity programming.
- Disaster Response
When disaster strikes, our company and our employees assist victims and affected communities through disaster response activities, corporate giving, volunteerism and support for our impacted coworkers. AT&T is a member of the Red Cross Disaster Responder Program, which helps ensure the Red Cross is on site immediately following a disaster and has the resources to assist those in need.
In 2018, our corporate and foundation disaster relief giving totaled more than $1.8 million and provided support for organizations such as St. Bernard’s Parish Foundation, Volunteer Florida and others as they supported victims and communities affected by disasters as diverse as tornadoes; flooding; hurricanes Florence and Michael; gas explosions in Massachusetts; and multiple wildfires in California.
Since 2009, AT&T has worked with Télécoms Sans Frontières (TSF) to support international emergency technology and telecommunications services in areas affected by disasters and population displacement so that relief workers and impacted populations can connect to critical resources during times of emergency. In 2018, TSF continued to support recovery efforts in areas impacted by hurricanes Irma and Maria. TSF has remained not only one of the fastest-responding and most nimble NGOs, but also one of the most effective thanks to its understanding of technology and the needs that arise constantly in the field.
Employee Support and Volunteerism
Our employees gave their time in support of disaster response and recovery efforts across the country. Throughout the year, employees volunteered at evacuation centers, where they manned phone charging stations and handed out water. They also served meals to Camp Fire refugees. Employees have been active in rebuilding homes in communities impacted by disasters, including the Houston and San Juan, Puerto Rico, areas.
In 2018, AT&T employee donations and matching grants from the AT&T Foundation provided $1.5 million in relief funding to nearly 1,000 employees recovering from natural disasters and other hardships impacting employees’ homes, such as house fires. Additionally, the AT&T Pioneers Disaster Relief Fund granted more than $400,000 to almost 800 employees and retirees impacted by disasters. In addition to monetary grants, more than 900 employees who were impacted by disaster received relief kits to help in their recovery. The kits, built by employees for employees, contain supplies that are greatly needed in the days following a disaster.
AT&T supports Team Rubicon's Resilient Cities Initiative in 8 key U.S. cities, which has resulted in more than 8,000 trained military veteran and civilian volunteers, assisting in disaster relief efforts following tornadoes, floods, hurricanes and other natural disasters. AT&T participated in training events through Team Rubicon’s Mobile Training Center visits to Dallas, Denver and Virginia Beach, Va. Team Rubicon plans to continue the Resilient Cities Initiative, preparing veterans in densely populated cities throughout the country to respond to disasters in their local or neighboring communities.
- Community Collaboration
Through the many programs and initiatives outlined above, we work to be good corporate citizens in our communities. We know strong communities make our company stronger. In the case that a community expresses complaints or grievances, those are collected through our state E&LA teams and our Office of the President, and are reported to the appropriate business unit for resolution.
Since the acquisition of WarnerMedia in June 2018 and the launch of Xandr in September 2018, we are continuing to integrate operationally and through our CSR reporting. For this reason, information for these 2 affiliates is not included in this brief, except where specifically referenced.
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