AT&T is showing up across WNBA All-Star weekend with fan-first experiences that celebrate the league’s 30th season and help connect people to the players, moments, and communities shaping what’s next for the game. From the AT&T fan experience at Pioneer Court to the AT&T WNBA All-Star Game at the United Center, AT&T will deliver basketball-inspired activations, customer benefits, community programming, and in-arena connectivity experiences throughout the weekend.
AT&T Fan Experience at Pioneer Court
From Thursday, July 23 through Saturday, July 25, AT&T will turn Pioneer Court on Michigan Avenue into an interactive outdoor destination for WNBA fans. The space will invite fans to play, create, meet players, and connect with the energy of the league’s biggest weekend in the heart of Chicago.
Fans can step onto the court for free play, customize an All-Star tote bag, take part in photo-worthy social moments, and meet WNBA stars through onsite appearances and meet-and-greets. Through the “Get Buckets for Small Biz” interactive challenge, fans can help unlock basket-driven, fan-powered donations of up to $150,000 for three Chicago small businesses: Angela’s Southside Tours, Dey Tha MUA and Fat Peach Bakery. Participants will also receive 50% off AT&T accessories, connecting the excitement of All-Star to local impact and added value for fans. AT&T customers will receive added access, including mystery rewards featuring A’ja Wilson- and Sabrina Ionescu-inspired premiums and enhanced experiences throughout the space. As another local lead-in ahead of the weekend, AT&T will also host a retail event at its Chicago State Street store on July 23 featuring a WNBA player appearance and ticket giveaways for fans to attend the AT&T WNBA All-Star Game.
AT&T WNBA All-Star Game
As title partner of the AT&T WNBA All-Star Game, AT&T will bring fans inside the action at the United Center with elevated experiences, customer access and moments that connect fans to the energy, cultural influence and next chapter of the WNBA. Fans attending the game can also purchase Turbo Live by AT&T1, which is available to anyone, whether you’re an AT&T customer or not. For a simple one-time charge, fans get a priority data boost designed to help them stay connected during the game’s biggest moments, from live streaming and planning what’s next with friends or family in group chat apps to accessing rideshare apps, video calls, and sharing highlights in real time.
Community Impact: Device Distribution, Jr. WNBA Day and Changemaker Day
AT&T’s presence at WNBA All-Star will also spotlight community programming that supports youth, expands access, and helps more people stay connected to the game, to each other and to opportunities beyond it. Through AT&T’s device distribution, which will provide 200 devices to local youth to help ensure they have the connectivity needed for the upcoming school year, along with Jr. WNBA Day presented by AT&T and Changemaker Day programming, the company is supporting the next generation of athletes, leaders, and fans while reinforcing its commitment to connecting women’s sports to greater possibility on and off the court.
Connecting to Greatness
AT&T is extending the energy of WNBA All-Star throughout the season by connecting fans to greatness through a customer loyalty sweepstakes offering the chance to win WNBA tickets. Eligible AT&T customers in WNBA markets will have opportunities to attend marquee matchups, get closer to the action and create meaningful, once-in-a-lifetime memories with the people they choose to share the experience with.
“WNBA All-Star is one of the most important cultural moments in sports right now, and we’re proud to show up in a way that puts fans at the center,” said Kellyn Smith Kenny, chief marketing & growth officer, AT&T. “From Chicago to communities across the league, we’re creating more ways for fans to connect to the players, to each other, and to the moments that are shaping what’s next for the game.”
“The WNBA is bigger than ever, and this All-Star feels even more meaningful as we celebrate 30 seasons,” said A’ja Wilson, 3x WNBA Champion, 8x WNBA All-Star and Las Vegas Aces Center. “You can feel the energy building around what’s next for the league, and it’s exciting to see AT&T helping bring fans into that momentum.”
“WNBA All-Star is one of my favorite weekends,” said Sabrina Ionescu, 4x WNBA All-Star and New York Liberty Point Guard. “You can really feel the energy from the fans. I love what AT&T is doing at their fan experience in Pioneer Court, especially the custom tote bags. It’s cool for fans to have something to take with them and feel like they’re part of it. That connection is what makes weekends like this different.”
“For me, everything really starts with the fans, so seeing AT&T create spaces where fans can show up and vibe is super dope,” said Flau’jae Johnson Seattle Storm Guard. “It’s about staying connected to the next generation and bringing that culture with it. My fans span basketball and music, and I love that I can use my platform to grow the game and bring it to another level. Connection is everything.”
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