AT&T Ranks Highest in J.D. Power Wireless Purchase Experience Study Six Consecutive Times
According to the J.D. Power 2016 Full Service Wireless Purchase Experience StudySM Volume 1, released today, AT&T* outscored other full-service wireless providers for the overall ranking of “Highest Satisfaction with the Purchase Experience among Full Service Wireless Providers”.[1]
AT&T scored highest in five of the six categories evaluated including the two measures of in-person interaction: Store Sales Rep and Phone Sales Rep.
More than 11,000 U.S. wireless customers participated in the study and the fielding period ranged from July to December 2015.
“Customers come to AT&T for their connected life needs, whether that’s a smartphone, TV, home or integrated entertainment experience,” said Glenn Lurie, president and CEO, AT&T Mobility. “These superior services plus the extraordinary care we give our customers on a one-on-one basis so each and every interaction yields the experience our customers seek.”
This is the sixth consecutive time AT&T has earned the award, totally three consecutive years.[2] It is presented twice each year.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
[1] AT&T received the highest numerical score in the J.D. Power 2016 Full Service Wireless Purchase Experience Study–Vol. 1, based on 11,260 responses on four companies, measuring experiences and perceptions of consumers who purchased a wireless product or service within the last 6 months, surveyed in July-December 2015. Your experiences may vary. Visit jdpower.com.
[2] AT&T received the highest numerical score in the J.D. Power 2013 (Vol. 2) through 2016 (Vol. 1) Full Service Wireless Purchase Experience Study.
About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high speed Internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. We offer the best global coverage of any U.S. wireless provider*. And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.
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*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. International service required. Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.
