iPhone SE and 9.7-inch iPad Pro Orders Begin March 24
Arrive at AT&T Stores on March 31
There’s never been a better time to switch to AT&T. Consumers and businesses moving a line to AT&T can get up to $650 in credits for each number they bring when they trade in their current smartphones and buy new ones on AT&T Next.2 DIRECTV or U-verse TV consumers who add wireless service can take advantage of the AT&T Unlimited Plan.3
That means a family or office of 4 could get up to $2600 in credits just for switching. With our current 4th line free offer on unlimited data, each person can get unlimited talk, text and data for $180 per month.4 (After 22GB of data usage, AT&T may slow speeds.) Between the max bill credits and that great unlimited data price, it’s like you’re getting more than a year of free service!
The 9.7-inch iPad Pro and all iPads with cellular can be added to the unlimited data plan too, for $40 per month or you can choose a 1GB option for $10.
iPhone SE packs the power of iPhone 6s in a beloved compact aluminum design that customers love, featuring a stunning four-inch Retina display and four gorgeous metallic finishes, including rose gold. With the exceptional performance of the advanced 64-bit A9 chip, longer battery life, camera innovations including a 12-megapixel iSight camera, Live Photos, the ability to record in 4K and Touch ID with Apple Pay, iPhone SE is the perfect phone for everyone who wants a smaller phone. iPhone SE also supports more LTE bands for better worldwide roaming and supports Voice over LTE and Wi-Fi calling for high-quality wideband calls.
9.7-Inch iPad Pro
The 9.7-inch iPad Pro introduces a pro display featuring advanced technologies like True Tone, which uses new four-channel sensors to dynamically adjust the white balance of the display to match the light around you for a more natural and accurate, paper-white viewing experience. The pro Retina display is 25 percent brighter and 40 percent less reflective than any previous iPad display. The new iPad Pro is just 6.1mm thin and weighs less than a pound, yet delivers groundbreaking performance, connectivity and versatility. It features the powerful A9X chip with third-generation 64-bit architecture which provides performance that rivals many laptops and console-class graphics, while also delivering all-day battery life, an advanced 12-megapixel iSight camera sensor which shoots 4K video and an improved 5-megapixel front-facing FaceTime HD camera. iPad Pro delivers pro audio through a four-speaker audio system for powerful stereo sound and also supports pro accessories Apple Pencil and Smart Keyboard, available for purchase separately, that bring breakthrough levels of precision and utility. iPad Pro’s ultrafast wireless connectivity keeps you connected wherever you go with support for even faster LTE Advanced with up to 50 percent faster cellular connectivity, the most LTE bands supported by any tablet and 802.11ac Wi-Fi with MIMO technology.
“This is the 10th iPhone since we debuted the original with Apple in 2007. Millions of our customers bought one with a 4-inch screen over the years. We know it’s a size they love," said Glenn Lurie, president and CEO, AT&T Mobility and Consumer Operations. “As an avid iPad user, I can’t wait to get the new 9.7-inch iPad Pro.”
Preorders become available for iPhone SE and iPad Pro on March 24. Check your device upgrade eligibility on the myAT&T app or myatt.com so you don’t have any delays when reserving your new iPhone starting March 24. Preorders start at 3:01 a.m. EDT.
AT&T retail stores will open at their regular times on March 31.
For more information, visit att.com/iphone and att.com/ipad. For pricing of specific models, visit
1 AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
2 Ltd time offer (ends 3/31/16 in Puerto Rico). Each line reqs elig. port-in, trade-in, purch. & svc. Min. $10 trade-in credit/promo card (for AT&T products/svc only) + prepaid card (w/in 90 days) for device balance/early term. fee amount less trade-in. Credits valid for 5 mths & not valid for cash. Fees, charges and restr’s apply. Details at att.com/switch.
3 Reqs elig. TV svc or AT&T will put you on 10 GB plan (Overage $15/GB) or your old plan (restr’s apply). Add’l usage and other terms and restr’s apply. See att.com/unlimitedplan for details.
4 $60/mo. plan charge + $40/mo. access charge per smartphone. Pay $40 per month access charge on fourth smartphone until credit starts in 2 bill cycles.
5 Requires AT&T 1GB Tablet Plan. Overage charges of $15/GB apply. See att.com/unlimited plan for details.
6 AT&T Next 24 req’s well-qualified credit, 30-mth 0% APR installment agreement, and eligible service. Other options including a down payment option also available. Tax due at sale. If wireless svc is cancelled, device balance due. Other charges & restr’s apply. Visit att.com/next for AT&T Next requirements.
7 Tablet installment agmt req’s well-qualified credit, 20-mth 0% APR installment agreement, and eligible data service. Tax due at sale. If wireless svc is cancelled, device balance due. Other charges & restr’s apply. Visit a store for details.
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*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. International service required. Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.