March Madness is almost upon us — soon the office pools will begin, and the TVs will invariably be tuned to college basketball.

We’re in a March Madness of our own in the sustainability world: reporting season is upon us, and we are working on filling out CDP (formerly the Carbon Disclosure Project), crafting our Global Reporting Initiative (GRI)-aligned report and responding to the other surveys and requests for information that abound in this space.

Between crunching data and gathering our narratives, it can sometimes feel like we’re sprinting up and down court, blocking and shooting. (Hopefully, we aren’t fouling.)

Between crunching data and gathering our narratives, it can sometimes feel like we’re sprinting up and down court, blocking and shooting.

Like any good team, we need a game plan to keep us on track. This week, AT&T published our sustainability goals for 2014, spanning a range of social and environmental issues in which we want to improve our performance, help our communities, and connect people where they live and work. We also reported our progress toward last year’s goals.

You’ll recognize some of our long-term goals, on which we’re still moving the ball forward: our effort to revamp our fleet with alternative-fuel vehicles, our commitment to the effort to improve the high school drop-out rate and our long-standing work with diverse suppliers.

We also have some new efforts. We plan to refresh our AT&T Eco-Rating system, raising the bar on the criteria we use to inform customers about the environmental aspects of new phones, devices and accessories. And, we want to assess the economic, social and environmental benefits that our AT&T Drive Platform can enable.

And we're still garnering statistics on some of our key "players" — gathering data about the company's energy use and its carbon and water footprints. As you might imagine with a company our size, and with the number and varying types of real estate we touch, it’s a complex process. Early this summer, we’ll report our 2013 progress in these areas.

Until then, we invite you to peruse our goals and our vision for 2014 and wish you the best in your basketball brackets!

About the Author

John Schulz

AVP of Sustainability Operations

john_schulz

John Schulz is AVP of Sustainability Operations at AT&T, and is focused on embedding sustainability into AT&T’s operations, products and services while positioning Information and Communications Technology (ICT) as an important sustainability solution.

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