Our customer base is multinational and multicultural – as diverse as the world itself. We strive to keep our customers’ needs at the center of everything we do, whether it’s interacting with them in their preferred language or ensuring they are positively represented in our marketing and advertising.
AT&T is committed to elevating the voices of women in sports. We act on this commitment through advertising in women’s sports programming, sponsorship of women’s sports leagues and women athletes, creating programs dedicated to gender equality, such as She’sConnected, and collaborating with organizations working to change how women are represented in sports, including #SeeHer and #SeeHerInSports.
As part of these efforts, we launched the SeeHer in Sports Scorecard in 2022 to help provide measurement tools for key stakeholders in the industry to quantify and benchmark their gender equality initiatives and programming.
We build sampling, support and loyalty to our products and services through collaborations that celebrate diverse cultures, iconic personalities and events.
Dream in Black is a multi-channel Afrofuturistic lifestyle platform allowing AT&T to co-create culture for Black Millennials. Through this program, AT&T collaborates with culturally relevant artists and influencers to produce engaging content seeding upcoming events, sweepstakes and offers.
We have proudly supported Hispanic and Latino consumers with in-language communication services for over 50 years. Our enterprise-wide Hispanic platform, “A Ti Y A Ti,” highlights our commitment to the Hispanic community.
For more than 100 years, we've supported active military personnel, their families and veterans. We show our appreciation for military and veterans with industry-leading wireless, video and internet discount offers.
We conduct business in more than 160 languages and provide service to more than 1.5 million customers in languages other than English.