AT&T recognizes that the world of sport, media & entertainment is far from equitable for women and minority groups. She’s Connected drives meaningful impact by improving access, increasing representation, and deepening their investment in women’s sport, media, and entertainment.
She’s Connected was established to channel our scale, resources and technology to drive gender equality progress.
The She’s Connected content series focuses on spotlighting the multi-dimensional nature of women athletes, specifically supporting athletes that have side-hustles, careers outside of their sport or philanthropic endeavors.
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AT&T celebrates the power of women changing the world
At AT&T we believe in the moments that connect us. And when those moments connect with an entire generation, progress happens. As those connections grow, so do the voices of women everywhere. Join AT&T in celebrating the power of women changing the world, and learn more about work we do every day to help raise the visibility and accurate portrayal of all women.
Addressing Gender Equality Barriers Through She’s Connected
Girls have 1.3 million fewer opportunities to play high school sports than boys have. Lack of physical education in schools and limited opportunities to play sports in both high school and college mean girls have to look elsewhere for sports –which may not exist or may cost more money.1
Women’s sports receive the same amount of news coverage as they did in the 1980s, according to a study of sports reporting over three decades. A study found in 2019, that coverage of women athletes on television and highlight shows totaled only 5.4% of all airtime, a negligible change from 5% observed in 1989 and 5.1% in 1993.2
Commercial investment and media coverage of women’s sport remains shockingly low, particularly in comparison to the deals done in men’s sport. Women’s sport sponsorship accounted for only 0.4% of total sports sponsorship between 2011 and 2013.3
Beyond a logo
AT&T has been committed to elevating the voices of women in sports and women in business by collaborating and sponsoring several gender equality programs and institutions. These drive not only awareness for women in sports, but create tangible impact.
Women in Sports
AT&T is taking action to address the inequality many women athletes face by supporting them as players and in the endeavors they pursue as working professionals, small business owners and entrepreneurs.
AT&T Teams Up with Golfer Maria Fassi
AT&T and the WNBA Continue to Raise the Visibility of Women’s Sports
AT&T and WNBA Announce Landmark Marquee Partnership
AT&T #ShesConnected WNBA Training Sessions Recap
Women in Gaming and Esports
Our goal is to not only provide value to gamers through our products and services, but to help talented women succeed in this industry by taking meaningful action.
AT&T Sponsors Cloud9’s First-Ever All Women’s Esports Roster
If You Can #SeeHer, You Can Be Her
AT&T is committed to using its scale and brand to elevate and accurately portray women and girls in marketing, advertising, media, sports and entertainment
AT&T Helps to Lead the SeeHer Movement to Eliminate Stereotypes in Advertising
AT&T Brings You Today’s Women’s Sports Stars—Because We #SeeHerInSports
Cheering Her On: Appreciating the Contributions of Women in Sports