One of AT&T’s core values is “Stand for Equality”. This comes to life through “She’s Connected” – AT&T’s sponsorship approach to gender equality. Ensuring that our contributions enable meaningful connection, we are committed to using our scale and brand to elevate and increase the accurate portrayal of women and girls in marketing, advertising, media, sports and entertainment. Building relationships rooted in technology, professional development and the amplification of content, She’s Connected sits alongside our industry leadership roles and ongoing work with #SeeHer and #SeeHerInSports.
Our brand takes action through various partnerships, like our sponsorship of the WNBA and our role as a WNBA Changemaker, AT&T Unlocked Games, our work with the USWNT and programs such as our recently launched “She’s Connected by AT&T” content series featuring Chiney Ogwumike, Sue Bird, Maria Fassi and Alex Morgan. This series focuses on spotlighting the multi-dimensional nature of female athletes, specifically supporting athletes that have second jobs, side-hustles or careers outside of their sport.
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Beyond a logo
AT&T has been committed to elevating the voices of women in sports and women in business by collaborating and sponsoring several gender equality programs and institutions. These drive not only awareness for women in sports, but create tangible impact.
Women in Sports
AT&T is taking action to address the inequality many women athletes face by supporting them as players and in the endeavors they pursue as working professionals, small business owners and entrepreneurs.
Women in Gaming and Esports
Our goal is to not only provide value to gamers through our products and services, but to help talented women succeed in this industry by taking meaningful action.
If You Can #SeeHer, You Can Be Her
AT&T is committed to using its scale and brand to elevate and accurately portray women and girls in marketing, advertising, media, sports and entertainment