‘Twas the night before Christmas. The day is practically here!
I might post a quick selfie to show off my holiday cheer.
By now, the presents are wrapped. Everyone’s checked off the list.
This year’s shopping was a breeze since I ordered online for their gifts.
Not a creature is stirring, even the kids are not screaming.
It must be the distraction of the holiday movies they’re streaming.
A peek out the window is met with lights and decked halls.
While inside we connect with distant family through video calls.
This picture-perfect holiday isn’t made up. There’s actually a reason.
It’s the gift of connection that has me stress-free this season.
Exactly 200 years ago, Clement Clarke Moore wrote his famous holiday poem “The Night Before Christmas.” Originally written for his children in 1822, the rhyme has lasted the test of time. Yet so much has changed since then. Though I’m not one to outdo a classic, my fresh take on the rhyme had me thinking about how far we’ve come.
At the time that story was authored, it would still be 50 years before our founder Alexander Graham Bell made the first phone call, nearly 100 years before the first radio broadcast, and more than 150 years before the birth of the internet.
Now, we live in a world that is hyper-connected. The internet has completely changed how we live and do business. Over the years, I’ve seen it transform from a simple way to communicate into a tool to help educate, conduct commerce, socialize and more.
The power of the internet is prevalent, especially around the holidays. According to a recent report, 57% of consumers plan to do their holiday shopping online this year. What’s more powerful though, is our connection to each other.
It’s why I’m proud to work for a company that helps people cultivate relationships through innovative technology. In my role within External and Legislative Affairs, it’s something I value too. So, when I got the call to support an event called “Holidays at the Speed of Light Presented by AT&T Fiber” that would not only benefit my hometown of El Paso, but the neighborhood where I lived – I was all in.
To celebrate the power of AT&T Fiber delivering internet at the speed of light, we gifted an entire block with a dazzling light installation for the holiday season. Then we hosted an epic block party for the entire community to enjoy.
Our local small business customers were onsite in the form of food vendors, a sledding hill and sanitation to help bring the event to life. We heard live music from the local school band, played with arts and crafts, and even got a special visit from Santa himself.
In the spirit of giving back, we concluded our Connect & Give campaign at this event. For every new AT&T Fiber product purchased during December 2-5 in select retail locations across El Paso, AT&T gave a free laptop to a local family in need. These devices were distributed onsite and gave us the opportunity raise awareness about the digital divide and what we’re doing to connect those that need internet access.
It was an unforgettable evening that brought our community together during a time when connection matters most. It can be easy to get lost in the material things this time of year, but moments like this are what the holidays are all about.
They’re about coming together. They’re about celebrating traditions. They’re about human connection.
Your internet connection is just there to facilitate them.