Key Takeaways:
- More Choice: Build-A-PlanSM customers can personalize their wireless plan to match their needs and their budget and easily add the best and fastest home internet in the process.
- More Control: The plan allows for flexibility, giving customers the option to add or remove wireless services at any time depending on their needs.
- More Value: More than half of customers now want the choice to personalize their wireless and have the ability to add broadband.2 With the improved Build-A-Plan experience, customers can now do that and save when they add America’s Best and Fastest Home Internet, AT&T Fiber®, or AT&T Internet Air™ starting at $70/mo.3
What’s new: On July 7, AT&T is expanding Build-A-Plan, giving customers the ability to customize their unlimited wireless plan and making it easier to add America’s Best and Fastest Home Internet—all in one simple process. This builds on our commitment to keep customers connected at home and on the go, reinforcing AT&T’s leadership in converged experience. And no other provider at our scale delivers the combined strength of wireless and home internet like AT&T.
Why it matters: Customers want seamless connectivity from a single provider. With Build-A-Plan, we are giving customers a simple, straightforward way to easily buy wireless and add AT&T home internet—while maintaining control over their budget.
More details: AT&T continues to lead in converged connectivity. We were first to offer a single subscription for wireless and home internet at one clear, all-included monthly price when we launched AT&T OneConnect. Now, Build-A-Plan delivers a customized option—letting customers tailor their wireless plan and easily add super-fast and reliable home internet, for a great price. This is our latest effort to simplify the connectivity experience, designed to flex around how people actually live.
Why AT&T Fiber: AT&T Fiber delivers America's Best and Fastest Home Internet—and customers notice. Fiber customers report the highest satisfaction, and those who bundle wireless and home internet see even greater value. With the nation’s largest fiber network,4 AT&T is uniquely positioned to deliver a premium, converged experience.
Where fiber isn’t available, AT&T Internet Air5 provides fast, reliable home internet powered by America’s largest wireless network6—so customers stay connected anywhere they are.
Quotable: “Customers told us they want connectivity that works together seamlessly and the flexibility to choose what fits their lives,” said Jenifer Robertson, executive vice president and general manager, AT&T Consumer. “With Build-A-Plan, we’ve already put customers in control of their wireless experience. Now, by making it easier for them to add AT&T Fiber or AT&T Internet Air, we’re giving them even more opportunity to stay connected.”
When the connection matters, it has to be AT&T. Start saving Tuesday, July 7: https://www.att.com/plans/build-a-plan/
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