DALLAS, July 20, 2026

AT&T: Built for Global Moments

The network behind the biggest soccer stage delivers.

AT&T: Built for Global Moments

Key Takeaways:

  • AT&T’s network delivers, supporting massive data surges nationwide and powering nine matches at AT&T Stadium – more than any other venue in the tournament.
  • AT&T customers stay connected from kickoff to final whistle, sharing highlights, streaming updates, and celebrating historic moments in real time.
  • As public safety’s true network partner, FirstNet®, Built with AT&T gives first responders across the 11 U.S. host cities, an unparalleled level of support.

A Goal-Worthy Data Surge at AT&T Stadium

AT&T Stadium has always been a stage for unforgettable moments, and during this tournament, the world had a front-row seat. When ~4 million spectators from around the world traveled to North Texas, AT&T Stadium, the country’s busiest stage, was ready for the spotlight and AT&T’s network once again delivered. As the only U.S. venue to host nine matches, more than any other stadium in the tournament, AT&T Stadium became a centerpiece of the action welcoming hundreds of thousands of fans. Behind it all was America’s largest network ready for the demands of modern fandom, supporting all the sharing, streaming, and real-time connections.

Australia vs. Egypt drove the highest data usage at AT&T Stadium, totaling 28.7 terabytes. To put that into perspective, that’s equivalent to sharing more than 5.7 million social media posts. And during Jordan vs. Argentina, fans generated significant data as Argentina’s captain broke the record for individual goals, becoming the all-time leading scorer in history. The historic moment came to life at AT&T Stadium and was shared instantly with fans across the globe.

"As if hosting a record nine matches of the largest sporting event in the world wasn’t special enough, we experienced one of the all-time legends of the game making history with a record-breaking goal that took the world by storm. All captured and shared from within our stadium and AT&T delivered with 25.9 terabytes of data sent all over the globe only possible with the strong backbone and infrastructure that AT&T provided. That kind of capacity and capability is critical for creating everlasting fan memories at AT&T Stadium,” said Dallas Cowboys Co-Owner and Chief Brand Officer Charlotte Jones.

A Connected Experience Nationwide

From arrival to final whistle, fans relied on their devices for live updates, posting highlights, and staying in touch with family and friends. Nationwide, AT&T prepared all 11 U.S. host cities for an expected 2–3 times normal network traffic, with support for 146 venues nationwide, including stadiums, airports, fan festivals, and team basecamps. AT&T used real-time monitoring through a single command center, with on-site teams supporting venues and major transportation systems across host markets. 

“AT&T’s strong performance reflects years of focused investment, preparation, and execution,” said Robert Walters, SVP Network, AT&T. “With more than $430 million invested since 2023, 1,500+ network enhancement projects, and 1 billion+ connections established across the event, our teams are helping deliver the reliable experience fans expect. Across the host cities, AT&T carried ~1 petabyte of traffic, achieving more than 99% voice and data reliability – a reflection of the strength of our network and the teams behind it.”

FirstNet: Putting Public Safety First

And as the nation welcomed fans from around the world, first responders needed reliable connectivity that extended far beyond the fan experience. As public safety’s true network partner, FirstNet®, Built with AT&T gave more than 300 public safety agencies across the 11 U.S. host cities unparalleled support, including:

  • The FirstNet Response Operations Group™ — led by former first responders — was embedded with public safety before and during matches to address immediate needs, coordinate resources, and help maintain readiness.
  • FirstNet ROG placed more than 20 portable cell sites on hot standby at stadiums, Emergency Operations Centers, and other high-traffic areas for added redundancy, backed by FirstNet’s dedicated fleet of 190+ portable assets reserved solely for public safety and 750+ AT&T assets available to support public safety communications.
  • Established the FirstNet Operations Center (FNOC) at AT&T’s headquarters in Dallas to help coordinate communications nationwide and 24x7 U.S.-based FirstNet customer support throughout the event and during every match.

This work helped ensure public safety had a superior connectivity experience. For example, during France vs. Spain, a first responder on FirstNet uploaded more than 4x as much data as the average fan, reinforcing the critical role connectivity plays in supporting modern public safety operations during large-scale events. Even with heavy fan traffic, public safety’s Band 14 spectrum – plus always-on priority and preemption across all AT&T 5G and commercial spectrum – protected America’s first responders’ critical communications.

Beyond the Final Whistle

Backed by years of preparation, planning, and network investments, AT&T delivered strong performance when it mattered most – helping fans share, stream, and stay connected as the action unfolded. These investments will continue to deliver lasting benefits, strengthening connectivity across the country for customers, public safety, and communities long after the final whistle.

Frequently Asked Questions

AT&T and the Dallas Cowboys have a long-standing relationship built around delivering world-class experiences for fans. As the stadium's naming rights partner and connectivity provider, AT&T has invested in the infrastructure and network capabilities that help make AT&T Stadium one of the country's premier sports and entertainment venues. Hosting more matches than any other stadium in the tournament provided a powerful demonstration of how those investments performed under some of the highest network demands ever experienced at the venue.

AT&T's relationship with the Dallas Cowboys is built on more than branding rights, it's a business and technology collaboration focused on powering one of the most sophisticated sports and entertainment venues in the world. AT&T has provided the connectivity infrastructure that supports everything from fan experiences and venue operations to security, communications, and digital services across AT&T Stadium since 2014, when the venue opened, and The Star since 2016. The tournament served as a real-world demonstration of how years of joint investment and innovation helped prepare the venue to host more matches than any other stadium and support fans from around the globe.

AT&T Stadium is built for big moments, and AT&T’s network is designed to support the way fans experience them. Today, major events at the stadium require far less temporary network prep than they used to, as AT&T uses permanent network assets deployed in and around the venue to provide dedicated coverage and capacity for our customers. From 5G to fiber, the AT&T Network is prepared to handle more traffic than ever, helping support the surges that come with major events. Whether fans are scrolling on social media, sharing highlights, checking stats, or ordering concessions from their devices, strong connectivity is now essential to the stadium experience. AT&T’s network is built to handle the surges that come with major events while prioritizing speed, reliability, and a premium customer experience both inside and outside the venue.

AT&T Stadium is ready to support all public safety operations on FirstNet, the only network purpose-built from the ground up with and for America’s first responders. Arlington and its surrounding areas have strong Band 14 coverage that provides dedicated public safety connectivity when needed. Unlike commercial networks, FirstNet is the only network with a mandate to never slow down public safety’s critical communications. Additionally, our team of former first responders, the FirstNet Response Operations Group™ (ROG) is a critical member of public safety’s game plan. FirstNet ROG stays in close contact with federal, state, and local officials and the team is always prepared to deploy public safety’s only dedicated portable cell sites to further support their emergency communications as needed.

Turbo Live is a VIP connection from AT&T that helps fans stay connected during crowded live events by providing priority data access on their smartphones. It helps support activities like live streaming, social posting, messaging, sharing photos and videos, checking stats, and using rideshare apps when network demand is at its highest.

 

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