DALLAS, March 04, 2026

AT&T to Offer the New iPhone 17e with No Trade-In Required

The latest iPhone 17e is available to pre-order starting today

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AT&T to Offer the New iPhone 17e with No Trade-In Required

Key Highlights:

  • Customers can pre-order the new iPhone 17e today, with general availability beginning on March 11.
  • New and existing customers can get iPhone 17e for $5.99/mo.1 with any unlimited plan – that’s more than 60% savings compared to buying with capped data plans. 

What’s the News:

AT&T will offer the new iPhone 17e, which delivers an incredible value with faster performance, an advanced camera system, enhanced durability, the magic of MagSafe, and double the starting storage at 256GB.2

AT&T Deals:

AT&T is delivering big value to everyone with an affordable no trade-in offer on the new iPhone 17e, making it easier for customers to upgrade for less and keep more money in their pockets. Beginning today, new and existing customers can pre-order iPhone 17e for $5.99/mo.1 with any unlimited plan, which means more than 60% savings on the device.

AT&T Business customers can also purchase iPhone 17e for $0.99 with a 2‑ or 3‑year service commitment (early termination fee may apply)* or $1.99/month for 36 months.3

Customers can pre-order iPhone 17e through att.com, myAT&T app, and in-stores beginning today, with general availability starting March 11.

The AT&T Difference:

  1. Choice is yours, Guaranteed: Our best iPhone deals don’t require the most expensive plan.
  2. Our Guarantee: It’s never been a better time to be an AT&T customer, period. With the AT&T Guarantee, wireless and fiber customers get the connectivity they depend on, the deals they want, and the prompt, friendly service they deserve. All guaranteed, or we make it right.4
  3. Largest Network: As the largest wireless network in North America,5 we cover nearly 3 million square miles and reach more than 99% of the U.S. population,6 leaving very few coverage gaps.

About iPhone 17e

The new iPhone 17e is a powerful and more affordable addition to the iPhone 17 lineup. At the heart of iPhone 17e is the latest-generation A19, which delivers exceptional performance for everything users do. iPhone 17e also features C1X, the latest generation cellular modem designed by Apple. C1X is up to 2x faster than C1 in iPhone 16e and matches the speed of iPhone Air. The 48MP Fusion camera captures stunning photos, including next-generation portraits, and 4K Dolby Vision video. It also enables an optical-quality 2x Telephoto — like having two cameras in one. The 6.1-inch Super Retina XDR display features Ceramic Shield 2, offering 3x better scratch resistance than the previous generation and reduced glare.7 With MagSafe, users can enjoy fast wireless charging and access to a vast ecosystem of accessories like chargers and cases. And when iPhone 17e users are outside of cellular and Wi-Fi coverage, Apple’s groundbreaking satellite features — including Emergency SOS, Roadside Assistance, Messages, and Find My via satellite — help them stay connected when it matters most.8 iPhone 17e is available in three elegant colors with a premium matte finish — black, white, and a beautiful new soft pink — starting at 256GB of storage for $599 — double the entry storage from the previous generation at the same price.

*Business customers can also complement a new device with business-certified accessories, take advantage of our Trade-in Program to save even more as they upgrade, and enjoy peace of mind with AT&T device protection (AT&T Business Protect or AT&T Protect Advantage) to keep devices protected from mechanical breakdown, drops, broken screens, and loss and theft (only under AT&T Protect Advantage). For more details, visit www.att.com/businessprotect or www.att.com/protectadvantage.

 

1Must add a new line (Port/AAL) or upgrade an existing line, on AT&T installment plan with an eligible AT&T unlimited plan. AT&T may temporarily slow data speeds if the network is busy. Req min. $599.99 on 0% APR 36-mo. agrmt. Well-qualified customers. iPhone 17e 256GB for $5.99/mo., or iPhone 17e 512GB for $10.99/mo. after credits over 36 mos. Credits start w/in 3 bills. Other elig. plans avail.; based on account type. If svc cancelled, credits stop & device balance due. For new lines, if svc. on other lines cancelled w/in 90 days credits stop. No credit for optional $10/mo. Next Up Anytime upgrade feature, if applicable. $35 Activ./Upgrade, taxes & other terms apply.

2Compared to iPhone 16e.

3Must add a new line (Port/AAL) or upgrade an existing line, on AT&T installment plan with an eligible AT&T unlimited plan. AT&T may temporarily slow data speeds if the network is busy. Avail. for qual. business customers & verified FirstNet Subscriber & Agency Paid Users.  Check eligibility at firstnet.com/eligibility.  Req’s min. $599.99 on 0% APR 36-mo. agmt. For well-qual. customers.  iPhone 17e 256GB for $1.99/mo., or iPhone 17e 512GB for $7.99/mo. after credits over 36 mos. No credits for optional $10/mo. Next Up Anytime upgrade feature, if applicable.  If svc cancelled, credits stop & device balance due. For new lines: if svc. on other lines cancelled w/in 90 days credits stop.  $35 Activ./Upgrade, taxes & other terms apply.

4See att.com/guarantee for details.

5Compares ground-based cellular networks.  No AT&T on-net coverage in select countries, including Canada.

6Based on overall coverage in the US. Coverage not avail. everywhere.

7The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches diagonally. The actual viewable area is smaller.

8Apple’s satellite features are included for free for two years starting at the time of activation of a new iPhone 14 or later, and are not available in all markets. For Emergency SOS via satellite availability, visit support.apple.com/en-us/HT213426. For Messages via satellite availability, visit support.apple.com/en-us/120930. For Roadside Assistance via satellite availability, visit support.apple.com/en-us/105098. Apple’s satellite features were designed for use in open spaces with a clear line of sight to the sky. Performance may be impacted by obstructions such as trees or surrounding buildings.

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About AT&T

We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.

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