Key Takeaways:
- AT&T is the first and only major U.S. wireless provider to offer on-demand connectivity for eligible U.S. iPad users, regardless of the customer’s carrier
- AT&T Unlimited Day Pass includes unlimited data1 for just *$3 a day2 with no contracts, subscriptions or credit checks required
- Customer’s first day pass is complimentary, courtesy of AT&T (limit one iPad per customer)3
What’s the News: Today, AT&T launched Unlimited Day Pass, a 24-hour unlimited wireless data1 connection for eligible U.S. iPad users, including non-AT&T customers, for a daily2 *$3 flat rate — with no contracts, subscriptions or credit checks required.
AT&T is the first and only major U.S. wireless provider to give eligible iPad users (with eSIM capabilities) the freedom to buy on-demand connectivity when they need it.
Why it Matters: Many consumers have iPads that are not connected to cellular plans4. We want to give those people — regardless of their wireless provider — the ability to connect their iPads anytime, anywhere with no long-term commitment. This new product is a flexible option that delivers dependable and secure access on demand for Wi-Fi + Cellular iPad users, ideal for travel days, busy workdays or moments when Wi‑Fi isn’t available.
How it Works:
- The first day pass is complimentary, courtesy of AT&T (limit one iPad per customer)3, and available for a flat, daily2 rate via credit or debit card after that.
- Activate Wi-Fi +Cellular iPad model directly from your device settings — no app or Wi-Fi connection required5. Open the Settings app, tap Cellular Data, add AT&T Unlimited Day Pass.
- 24-hour data activation begins shortly after purchase.
Quotable: “Our goal with any product is to make it simple for people to connect wherever they are, across the devices they use most,” said Josh Goodell, vice president, Consumer Product Management for AT&T. “Unlimited Day Pass delivers on-demand connectivity for Wi-Fi + Cellular iPad models on the nation’s largest wireless network6, whether someone is an AT&T customer or not, for a flat daily fee. There is no long-term commitment — just the connectivity you need, when and where you need it.”
More Details: AT&T Unlimited Day Pass is the latest example of how we are simplifying the connectivity experience by giving people more flexibility and value without locking them into monthly contracts or subscriptions. Unlimited Day Pass will continue to evolve to reach more customers on other 5G enabled wireless devices while delivering an even simpler, more seamless, on-demand connectivity experience in the near future.
For more information on AT&T Unlimited Day Pass, please visit https://www.att.com/wirelessdaypass
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