DALLAS, December 13, 2023

AT&T Launches Massive Customer Appreciation Campaign with NBA; Exclusive Prizes Will Connect NBA Superfans with One-Of-A-Kind Experiences Throughout ’23-’24 Season

Call for submissions begins today for a chance to win courtside seats at the NBA Finals, become a Chicago Bulls player for a day, receive a shopping spree with an NBA or WNBA star, and so much more!

Key Takeaways:

  • Starting today through January 3, 2024, AT&T customers will have a chance to make their NBA dreams a reality by submitting why they are the ultimate basketball fan.
  • Exclusive prizes from courtside seats to shopping sprees will be revealed throughout the 2023-2024 NBA season.
  • Inspired by what NBA fans want most, AT&T unlocks the latest in customer appreciation, further evolving the ultimate fan experience.

What’s the news?

To show appreciation for its millions of customers, AT&T* will be rewarding NBA fans with exclusive, once-in-a-lifetime opportunities throughout the 2023-2024 season.

Starting December 13, 2023, to January 3, 2024, verified customers will have the chance to win a variety of dream NBA experiences by sharing why they’re the ultimate NBA fan at att.com/dreamsnba.

Initial dream experiences include1:

  • VIP trip to 2024 NBA All-Star Weekend in Indianapolis, IN where the winner will walk the AT&T Blue Carpet alongside NBA players and other celebrities
  • Courtside seats at the NBA Finals presented by YouTube TV
  • Become a Bulls “Player for the Day”
  • A one-of-a-kind shopping spree with NBA and WNBA stars
  • Game alongside Los Angeles Clippers’ Paul George, during NBA All-Star
  • VIP trip to the 2024 NBA Draft presented by State Farm in New York

…and that is only the beginning. Once AT&T has selected 10 customers who best showcase their NBA fandom, they will enlist the help of NBA and WNBA stars like Los Angeles Clippers Forward Paul George and WNBA All-Stars A’ja Wilson and Arike Ogunbowale to unlock additional access and experiences based on fan submissions.

What are people saying?

“The passion NBA and WNBA fans have for their favorite teams and players has been the main source of inspiration for this campaign,” said Sabina Ahmed, AVP of sponsorships and experiential marketing, AT&T. “We’re thrilled to have the opportunity to connect with those fans, and our customers, in this unique and personal way, and hope that by fulfilling these incredible moments we will create memories and fandom that will last a lifetime.”

“I love being a part of this,” said Los Angeles Clippers Forward, Paul George. “Having an opportunity to collaborate with AT&T on unique experiences was so special. It allowed me to think about new, creative ways players can connect with and appreciate our biggest fans – who I believe are the best fans in the world.”

Connecting NBA fans to Greater Possibility

AT&T has connected the world for nearly 150 years. Our history and expertise in connectivity is unmatched, and since the onset of our relationship with the NBA, we have been focused on showcasing innovative and never-before-seen experiences during major moments across the basketball season. This collaboration will continue to build on fan-first experiences that enhance both the in-person and at-home sports experience for fans, unleashing greater possibilities in NBA fandom. 


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