Key Takeaways:
- AT&T has completed a comprehensive upgrade of the stadium’s wireless network to help fans stay connected from the coin toss to the final whistle.
- Turbo Live by AT&T is the first and only product specifically designed to improve wireless connection at select venues. This VIP connection empowers customers with eligible devices to boost their connectivity right when they need it most1.
- These network enhancements will continue to support future events and visitors, reinforcing AT&T’s reputation as America’s largest wireless network.2
The countdown is on, and AT&T is making sure you’re ready for every moment with exciting network upgrades designed to help keep you connected throughout the Big Game. We’ve invested big to bring you fast, reliable coverage on America’s largest wireless network2 — plus a new VIP connection option — so whether you’re a Bay Area local or visiting fan, you can stream, share, and stay connected with ease. Our team of MVPs has been working behind the scenes to make sure AT&T customers enjoy smooth connections and the freedom to capture and share highlights with friends and family. Get ready to experience game day like never before!
Big Game Upgrade
Delayed and unreliable connectivity is one of the biggest customer pain points at live events like the Big Game – especially during peak moments like kickoffs, halftime show, or game-winning plays. Turbo Live improves this with a VIP data boost that helps smartphones work better in crowded places. Missing out on live-streaming unforgettable moments, struggling to upload photos and videos to social media, or even dealing with laggy ride-share requests now have a customer solution with Turbo Live. With a simple digital sign-up and one-time purchase, customers can enjoy a remarkable and reliable connection, even in crowded venues. Turbo Live will roll out first to AT&T customers, giving them the opportunity to experience the difference at the Big Game. Sign up at: https://www.att.com/plans/att-turbo-live/
Preparation for the Showdown
In addition to Turbo Live, our network teams have kicked off training camp early, learning from previous events and conducting deep-dive network analyses to identify and address coverage and capacity gaps to align with increasing network demands. Here’s a closer look:
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Our Game-Changing Tactics |
Winning Results for Fans |
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Completed a major refresh and upgrade of the stadium’s Distributed Antenna System (DAS) |
Provides high-performance coverage so you can share the highlights |
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Deployed additional wireless infrastructure – expanded macro sites, small cells, COWs, and COLTs |
Helps deliver reliable connectivity in and around the stadium, hotels, fan zones, highways, and convention centers for a better experience |
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Upgraded 5G, C-Band, and enhanced LTE networks |
Offers faster download/upload speeds, and helps handle large crowds even in a packed house |
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Worked with other event venues (airports, hotels, convention centers) to upgrade indoor/outdoor coverage |
Keeps you connected as you go from the airport to the hotel and places in between |
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Integrated new baseband equipment and modernized legacy infrastructure |
Improves network reliability and efficiency, resulting in a better, more consistent experience |
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Conducted extensive network performance testing, drive testing, and real-time monitoring |
Helps identify and fix potential issues before they arise, so you can focus on the action |
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Simulated peak-event scenarios to stress-test network resilience and make data-driven adjustments |
Helps ensure the network is ready for prime time so fans can count on connectivity during big moments |
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Built in significant transport path redundancies for added network resiliency |
Adds extra protection so your connection stays strong, even if there’s an unexpected blitz |
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Collaborated with authorities and organizers for coordinated network security and public safety communication |
Helps keep you safe and connected all game long – AT&T’s got your back, on and off the field |
Game on!
Bring your A-game, enjoy every moment, and use your devices - AT&T is ready to deliver the winning drive for all our customers, helping ensure fans never miss a play, on or off the field.
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