AT&T Small Business Technology Poll 2013
Two-thirds (66%) of small businesses could not survive – or it would be a major challenge to survive – without wireless technologies, according to the 2013 AT&T Small Business Technology Poll, a national survey of small businesses with two to 99 employees.
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66% of small businesses plan to spend as much or more in 2013 as they did in 2012 on online marketing Small businesses are most likely to market themselves using inexpensive means, including word of mouth and social media. In addition:
41% are using email to market to customers, a nearly 25% jump from last year.
67% are using their website to market to customers.
Nearly all small businesses (98%) use wireless technologies in their operations, with two-thirds (66%) indicating they could not survive – or it would be a major challenge to survive – without them.
More than half (56%) of smartphones used by small business employees for business purposes are 4G, a 70% jump in usage from last year when only 33% used 4G smartphones.
Nine in 10 (90%) of the businesses using 4G smartphones are satisfied with the speed.
More than two-thirds (69%) of small businesses surveyed indicate that they use tablet computers, a slight increase from last year (66%).
Findings indicate that the larger the business, the more likely they are to use tablets, with 90% of those with 51 to 99 employees using them, compared to less than seven in 10 (69%) of those with 50 or fewer employees.
Additionally, newer businesses are more likely to use tablets, with 80% less than 2 years old using them, compared to less than seven in 10 (69%) of those two years and older.
85% of small businesses reported using smartphones for their operations, more than double the usage five years ago (42%).
In the 2013 edition of the AT&T Small Business Technology Poll:
Small businesses reporting they use wireless technology continues to increase year after year. This year, 98% of businesses report that they use wireless technology, up from 88% in 2007.
More than four in ten (41%) small businesses report that all their employees use wireless devices or wireless technologies to work away from the office.
Almost one-third (31%) of small businesses surveyed use mobile apps, with top three reasons being to save time, increase productivity and reduce costs.
Nearly half (47%) of small businesses using mobile apps say they could not survive – or it would be a major challenge to survive – without them.
Of small businesses using mobile apps, GPS navigation and mapping are by far the most popular with 74% of business owners using them, followed by location-based services (43%); document management (35%); social media marketing (32%); and mobile payments in the field (30%).
Background and Highlights
Previous Small Business Survey Results
Small Businesses and Digital Marketing
71% of small businesses say they are “somewhat” or “very likely” to increase their budget for marketing via mobile devices.
Nearly one-third of small businesses use mobile-friendly websites to engage with customers.
Small businesses using LinkedIn increased from 31% last year to 36% this year.
21% of small business use LinkedIn as a way to network with other small businesses.
On the other hand, Facebook participation slightly decreased from 44% to 41%
AT&T 2013 Small Business Technology Poll News Release
Study Methodology – The 2013 AT&T Small Business Technology Poll was conducted with 1,000 small businesses from 50 states and the District of Columbia from December 18-27, 2012. The survey was conducted using the ResearchNow online business panel with small business owners or employees, who are the key decision-maker for computer purchases and maintenance, Internet service and telephones (e.g., information technology). Small businesses were defined as having between two and 99 employees, both part-time and full- time.
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