What you missed at AT&T SHAPE
With more than 10,000 participants registered, AT&T SHAPE, a tech and entertainment expo was the largest event open to the public ever held on the Warner Bros. Studio lot. In addition to the list of luminary speakers and interactive demos, here’s what you missed this weekend.
ABOUT AT&T SHAPE
AT&T SHAPE explores the intersection of technology and entertainment.
Attendees interacted with demos, explored Warner Bros. Studio’s backlots and soundstages and heard from luminary speakers and industry insiders like Patty Jenkins, Kathryn Bigelow, Kate Hudson and more. Sessions, panel discussions and demos covered:
- The Future of Virtual, Augmented, and Mixed Realities
- New Frontiers in Digital Storytelling, Interactive Video, and Audience Engagement
- Emerging Technologies in Networking and Messaging
- Next-Generation Advertising
- Transformations in Media and Entertainment
AT&T ENTERTAINMENT PROJECT
The 2017 AT&T Entertainment Project seeks short films from the next generation of storytellers. The contest was open to emerging indie and student filmmakers from across the U.S. and attracted 1,000 entries.
The SHAPE audience viewed the winner of the Student Filmmaker and Underrepresented Filmmaker categories, and voted on the winner during the event from three finalists in the Emerging Indie Filmmaker category.
The winners are:
Emerging Indie Filmmaker Award: COIN OPERATED
70 years pass in the life of one naïve explorer.
Director: Nicholas Arioli, San Francisco
Student Filmmaker Award: THE SHOCHET
A coming of age story, with blood and chickens.
Director: Michelle Nahmad, Brooklyn, New York
Underrepresented Filmmaker Award: D.ASIAN
The story of a child seeking to clarify who he is in relation to those he identifies with most.
Director: Sarah Smith, Los Angeles
HACKATHON
The SHAPE Hackathon challenged competitors to disrupt the way people consume, experience and create content. They used our exclusive Entertainment Experience Suite video toolkit, assets and content from Warner Bros., and platform and hardware from IBM, Oculus and Robotis.
Judges selected three finalists from the 74 teams that competed in the first round of the AT&T SHAPE Hackathon. Those finalists showcased their projects in the SHAPE Exhibit hall. Final pitches were given to executive judges from AT&T and Warner Bros. on Saturday.
Teams deeply impressed the judges with the innovation showcased in their apps.
Winner: D.C. SCENE IT, which allows users to create custom mixed reality scenes co-starring their favorite DC Comics characters. Users can select the scene’s hero, animations and filters, then share it on social media. The app creates AdBlock-proof user generated advertising.
AT&T SHAPE CREATE-A-THON
Thirty-nine teams were challenged to produce short films on the Warner Bros. Studios lot over one weekend in the AT&T SHAPE Create-a-thon. Teams were provided unprecedented access to shoot scenes for their short film using iconic sets on the Warner Bros. Studios backlot.
$40,000 in prizes is up for grabs.
Judges will narrow the 39 films down to 3-5 finalists. Check shape.att.com from July 20-23 to view the finalists’ films and vote on your favorite.
We’ll announce the winners next week.
CREATOR CAMP
The AT&T Creator Camp, a hands-on experience designed for kids 8-14, attracted hundreds of kids interested in learning more about video and film production.
Mentors guided participants through fun and exciting hands-on exhibits such as stop-motion animation, green screens, storyboarding and film editing.
At the end of the experience, creators took home videos of their creations and a taste for new possibilities.
