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The Samsung Rugby 4, to Arrive Exclusively at AT&T Oct. 10

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DALLAS, Oct. 6, 2014 AT&T1 announced the Samsung Rugby® 4, the latest from Samsung’s series of rugged push-to-talk phones, will be available on Oct. 10 online at and retail stores. Equally as affordable as it is durable, the device is available for $99.99 with a two-year agreement2 or $269.99 at no annual commitment.3

The Samsung Rugby 4 runs on 4G HSPA+ network and will support the AT&T Enhanced Push-to-Talk4 (AT&T EPTT) with Integrated Dispatch service, enabling business customers to communicate faster and to larger groups. Through Dec. 31, the Rugby 4 is also offered at $0.99 for eligible AT&T new activations and upgrades with a two-year commitment to an EPTT rate plan or bolt-on.5

“The added Wi-Fi connectivity that comes with the Samsung Rugby 4 combined with AT&T EPTT, make it more convenient for you to receive push to talk calls using compatible Wi-Fi networks,” said Jeff Bradley, senior vice president – Mobile Devices, AT&T. “The Rugby 4 is as functional as it is durable and is an excellent addition to AT&T’s leading device portfolio.”

The Samsung Rugby 4 includes new features, such as Wi-Fi connectivity and enhanced speaker volume, even an optional 2000mAH extended battery accessory making it even more useful and convenient for your every day. View this video to see more. Additional device features include:

  • Taking AT&T Enhanced Push-to-Talk Further: Few things beat the efficiency of push-to-talk, and the Rugby 4 handles the task more efficiently than ever before. One simple push of the button puts you in touch with someone without dialing or ringing.
  • Military-Grade Protection: The Rugby 4 never shies away from getting its hands dirty. The rugged, military-grade casing and IP67 protection can take the rigors of the day, while on-the-go.6
  • Clear Connectivity: The Rugby 4 now comes with the added freedom of Wi-Fi connectivity, giving you another reliable option to stay in touch with co-workers, friends and family.
  • Turn-By-Turn Directions: The phone that put productivity on the map now has more direction that ever, including a built in compass. Enjoy the convenience of turn-by-turn7 navigation and traffic alerts right from your Rugby 4, so you can get where you’re going quickly.

The Samsung Rugby 4 earned five out of five stars on AT&T’s Eco-Rating system. The system, which rates the environmental factors of AT&T branded handset devices, was created to empower consumer choice around sustainability. For more information about this device’s rating, AT&T’s Eco-Rating System, and how you can join AT&T in making a difference, please visit

The AT&T EPTT lineup now features more than 20 devices with the Samsung Rugby 4. AT&T offers the widest range of Samsung devices for consumers, including the Samsung Galaxy S® 5, exclusive Galaxy Alpha, Galaxy S® 5 Active and Rugby® series, Samsung Galaxy Tab® S tablet portfolio and the VoLTE enabled Galaxy S® 4 Mini.

For more information about the Samsung Rugby 4, visit Follow the conversation on Twitter by using the hashtag #SamsungRugby.

AT&T is focused on giving our customers a top-notch experience through fast and friendly service. Being recognized as the highest ranked wireless provider for overall purchasing experience by J.D. Power, for the third time in a row, shows this commitment to the customer experience is making a difference.8  AT&T outperformed competitors in the J.D. Power 2014 Volume 2 study and received the “Highest Satisfaction with the Purchase Experience among Full-Service Wireless Providers, Three Times in a Row.”

Samsung and Rugby are both registered trademarks of Samsung Electronics Co., Ltd.

1AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

2$99.99 pricing. Requires 2-year wireless service agreement with qualifying voice plan. Activation/upgrade, early termination and other fees and restrictions apply. Pricing requirements:

3Requires activation of new line of qualified wireless service.

4EPTT Service: Coverage not available in all areas. Availability, security, speed and timeliness and uninterrupted use of service are not guaranteed. Compatible device required. Additional hardware, software, services and/or network connection may be required depending on selected solution. EPTT is designed to work over compatible Wi-Fi networks and AT&T cellular wireless data network. Wireless data coverage is not available in all areas. Enhanced PTT is not compatible with International Roaming. EPTT performance may be limited in 2G coverage areas. Offers subject to change, and additional restrictions apply. For additional information, contact your AT&T account representative.

5$0.99 Pricing: Requires a two-year commitment to either an EPTT rate plan or bolt-on. Samsung Rugby 4 must be ordered as part of the same order with qualifying Enhanced PTT service to receive a $0.99 device. Can be combined with other eligible device promotions and activation credits. National Flat Rate or other ICB-based plans are not eligible. All other standard terms and conditions apply.

6Meets US MIL-STD-810G for water-resistance and to withstand dust, shock, vibration, temperature extremes, humidity, and high altitude. Submersible up to 1m (3 ft) of water for up to 30 minutes with covers tightly closed. Rinse promptly to remove residue. Shock-resistant when dropped from ≤ 4 ft onto flat surface. Device may not perform as shown in all extreme conditions.

7Requires a subscription to AT&T Navigator.

8AT&T received the highest numerical score among full service wireless providers in the proprietary J.D. Power 2013 (Vol. 2) and 2014 (Vol. 1 & 2) Full Service Wireless Purchase Experience StudySM. 2014 Vol. 2 based on responses from 10,079 consumers measuring 4 full service wireless providers and measures opinions of consumers who purchased a wireless product or service within last 6 months.  Proprietary study results are based on experiences and perceptions of consumers surveyed January-June 2014.  Your experiences may vary. Visit

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets, wireless infrastructure and other telecommunications products throughout North America. For more information, please visit

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.

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