Welcome to AT&T Stadium, home of the Dallas Cowboys. The two iconic American brands expand their long-standing relationship to include the new name as well as plans to create an innovative, mobile-first experience for fans — just in time for the Cowboys football season.
“AT&T is an iconic American leader that has guided the path of communication in the world for more than 100 years,” said Cowboys owner Jerry Jones. “Our stadium has always been about providing fans with an unsurpassed experience in the area of technology. With AT&T, we are growing our relationship with one of the world’s strongest and most innovative companies to ultimately provide fans with the latest cutting-edge technology for many years to come.”
AT&T and the Cowboys will continue to invest in advanced mobile technology in and around AT&T Stadium to benefit all visitors, building on the nation’s fastest and most reliable 4G LTE network. AT&T Stadium hosts an average of 30 marquee events annually – from soccer and motocross to, monster trucks and concerts – and attracts close to 2 million visitors each year.
“Dallas is our home town, and we’re proud to expand our successful relationship with the Cowboys, one of the most visionary sports franchises around,” said Cathy Coughlin, AT&T Senior Executive Vice President and Global Marketing Officer. “This is a terrific opportunity to further integrate AT&T’s industry-leading mobile technology with the premier sports and entertainment venue to create a world-class fan experience.”
In addition to Cowboys’ games, AT&T Stadium is already lined up to host a series of major events in the near future, including:
• 2014 AT&T Cotton Bowl Classic
• 2014 and 2015 Cowboys Classic Kick-Off games
• 2014 NCAA Men’s Final Four
• 2015 First-Ever College Football Playoff National Championship Game
The name change, effective immediately, will be reflected in substantial signage updates throughout the upcoming football season, prominently featuring AT&T, both inside and outside of the stadium.