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AT&T Offers DIRECTV NOW Customers One Year Of HBO Included with Service

Entertainment /

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Apple TV Offer Available Until March 30

DIRECTV NOW, the AT&T1 live TV streaming service, just got a lot livelier for new customers. Starting today, new customers who subscribe to the DIRECTV NOW “Go Big” or “Gotta Have It” packages will have HBO included in their service for a year.

To sweeten the deal, new customers can still sign up for 3 months of pre-paid service on any DIRECTV NOW package and get an Apple TV included. Both offers end March 30. 

“With our HBO offer we’re reminding consumers that DIRECTV NOW is the best choice for premium content,” said Brad Bentley, executive vice president - marketing, AT&T Entertainment Group. “Our new DIRECTV NOW customers can stream HBO’s award winning content on virtually any screen, like ‘Game of Thrones’ and ‘Veep’ and its popular new series ‘Big Little Lies’ – all included with their service for a year. Plus, if you pre-purchase 3 months of DIRECTV NOW, you’ll get an incredible viewing experience with an Apple TV included.”

AT&T Unlimited Plus customers who also subscribe to any AT&T video service, including DIRECTV NOW, will receive a $25 monthly video credit.2 This is in addition to unlimited data, talk and text on the nation’s best data network.3 After 22GB of data usage, AT&T may slow speeds.  

DIRECTV NOW offers customers nationwide access to more than 120 channels, including your favorite live sports, On Demand, premium channels, popular shows, and hit movies. Within minutes you have the power to stream content over a U.S. internet connection on a variety of devices. No boxes, annual contracts or credit checks required.  

To enjoy all of HBO with unlimited access to the most entertaining movies, addictive series, family favorites – anytime, anywhere – visit directvnow.com. It’s included in your DIRECTV NOW service if you sign up for “Go Big” or “Gotta Have It” before March 30. 

Apple TV features high-performance hardware and an intuitive and fun user interface using touch and voice control with the Siri Remote. For details, visit www.directvnow.com/appletv

1 AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand name and not by AT&T Inc.

2 Credit starts w/in 3 bills. Prices of TV & wireless svcs are subject to change.  If you have two elig. video svcs, credit will not apply to DIRECTV NOW.  Restrictions & exclusions apply. See att.com/unlimited for offer details. 

3 Claim based on the Nielsen Certified Data Network Score. Score includes data reported by wireless consumers in the Nielsen Mobile Insights survey, network measurements from Nielsen Mobile Performance and Nielsen Drive Test Benchmarks for Q3+Q4 2016 across 121 markets. 

About AT&T

AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high speed internet and voice services. We offer entertainment your way on the nation’s best data network.* We’re one of the world’s largest providers of pay TV. We have TV customers in the U.S. and 11 Latin American countries. And we offer the best global coverage of any U.S. wireless provider.** We also help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.

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*Claim based on the Nielsen Certified Data Network Score. Score includes data reported by wireless consumers in the Nielsen Mobile Insights survey, network measurements from Nielsen Mobile Performance and Nielsen Drive Test Benchmarks for Q2+Q3 2016 across 121 markets.

**Global coverage claim based on offering discounted voice and data roaming; LTE roaming; and voice roaming in more countries than any other U.S. based carrier. International service required. Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries

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