The AT&T Red River Showdown is one of the most highly anticipated and competitive rivalries in college football. And this year, our It Can Wait campaign is getting in on the action.

Students, alumni and fans can take the pledge to drive distraction free. Through Oct. 5, every pledge taken on behalf of the University of Texas Longhorns or the University of Oklahoma Sooners will count toward the teams’ total pledges, taking the competition from the field to the road.

Plus, everyone who takes the pledge for their team has the chance to win 2 free tickets to the big game! Winners will be announced Oct. 1.[1]   

Coaches Lincoln Riley and Tom Herman have left a special message encouraging fans to support their teams in the long drive for pledges. Check them out and join the movement as we cross our next milestone of 30 million pledges.

Already have tickets to the big game? Don’t forget to visit the It Can Wait VR experience outside the Cotton Bowl from Oct. 4-7.

For more details and to take the pledge for your team, visit and help us tackle distracted driving!