“The Road to ACL,” a 60-minute AT&T exclusive documentary launching Friday, March 11, gives fans an inside look at the iconic Austin City Limits Music Festival. The program will be available on AT&T AUDIENCE Network, VOD and online at att.net/acl. “AT&T Presents: The Road to ACL” uniquely captures fans and bands as they converge at the festival, and features a lineup of food, live music and local flavor that has made ACL one of the top music festivals in the country.

The documentary showcases the best live performances at the festival. See artists like Alabama Shakes, The Strokes, Gary Clark Jr. and many more. It also documents the personal connection between bands and their fans. The 1-hour AT&T exclusive special gives you a greater understanding of what goes on behind the scenes – and why fans travel so far to attend. Check out the trailer

AT&T was a premiere sponsor at Austin City Limits in 2015, with an onsite presence to both weekends of the festival. The AT&T GigaPower Gallery showcased live graffiti art with local SprATX artists, a “create your own” premium station incorporated the art, and televisions live streaming performances from the ACL Stages.

AT&T’s sponsorship was featured in Event Marketer following the festival.

DIRECTV and U-verse customers can watch the AUDIENCE Network on U-verse Channel 1114 and DIRECTV Channel 239. Watch online at att.net/acl.