Data Demand from the Dugout

College baseball fans flooded Omaha over the past few weeks to take in the action from the 2015 NCAA® Men’s College World Series®. And many enjoyed the sights and sounds from the summer classic with their smartphones in hand, using their devices to share the most memorable experiences– from strikeouts to grand slams.

AT&T worked to ensure the influx in mobile traffic that NCAA baseball fans from across the country used at the ballpark in Omaha could be handled by the venue’s Distributed Antenna System (DAS), managed by Crown Castle, which helps increase cellular capacity from inside the venue.

Here’s what we saw from AT&T customers using our Distributed Antenna System (DAS) mobile network at the 2015 NCAA Men’s College World Series:

• In total, more than 1.9TB crossed our in-venue mobile network during this year’s tournament.
• 1.9TB is the equal to more than 5.6M social media posts with photos.
• The busiest traffic day on our network was the first day of the CWS, 6/13, when more than 342GB crossed our in-venue mobile network. This is 92% more than the daily average total data usage during the tournament, which came out to 178GB.
• NCAA baseball fans uploaded and downloaded the most data during a single hour also on 6/13 from 3-4pm CST, when more than 40GB crossed our in-venue mobile network.

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