AT&T* is enhancing its network for customers at the NCAA Men’s Final Four. Fans can enjoy March Madness in Phoenix with a strong wireless network, making it easy to share once-in-a-lifetime moments. AT&T is a Proud Sponsor of the NCAA.

We’ve been working for over a year to expand and improve our coverage in Phoenix as part of a continuing investment to support growing demand for wireless devices and services. Permanent and temporary network upgrades in Phoenix will keep our customers connected as soon as they arrive.

In total, we’re investing more than $2 million to better the mobile experience.

We have 7 Distributed Antenna Systems (DAS) serving venues hosting NCAA Men’s Final Four events. Venues include the University of Phoenix Stadium, the Phoenix Convention Center and nearby hotels. At the stadium alone, we added more than 60% LTE capacity to the existing wireless network. A DAS is made of numerous, small antennas that distribute AT&T wireless network coverage to boost cellular capacity and shorten the distance a call or text must travel. Simply put—calls, texts and posts are less likely to get stuck in a cellular “traffic jam.”

We’ve also deployed 2 Cell on Wheels (COWs) equipped with the Luneburg Lens, or “Eyeball Antenna.” This gives attendees 10x the capacity of a traditional single-beam antenna. They will handle spikes in demand from the concert series in downtown Phoenix and the area surrounding the University of Phoenix Stadium. We also added capacity at 16 nearby macro cell sites. These enhancements will help customers have a better wireless experience—no matter where they are.

“When our customers in Phoenix cheer on their favorite team, we want them to have a great experience. That means they stay connected while making a call, checking email or sharing on social media,” said Jerry Fuentes, president, AT&T Arizona. “Many of these upgrades are permanent and will continue to provide a better mobile experience for sports fans year-round. It’s just one way we’re continuing to invest in our Phoenix area wireless network.”

For more information about AT&T coverage, visit the AT&T Coverage Viewer. For updates on the AT&T wireless network, please visit the AT&T network news page.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, business, mobile and high speed internet services. We offer the nation’s best data network* and the best global coverage of any U.S. wireless provider.** We’re one of the world’s largest providers of pay TV. We have TV customers in the U.S. and 11 Latin American countries. Nearly 3.5 million companies, from small to large businesses around the globe, turn to AT&T for our highly secure smart solutions. 

Additional information about AT&T products and services is available at Follow our news on Twitter at @ATT, on Facebook at and YouTube at

© 2017 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

*Claim based on the Nielsen Certified Data Network Score. Score includes data reported by wireless consumers in the Nielsen Mobile Insights survey, network measurements from Nielsen Mobile Performance and Nielsen Drive Test Benchmarks for Q3+Q4 2016 across 121 markets.

**Global coverage claim based on offering discounted voice and data roaming; LTE roaming; and voice roaming in more countries than any other U.S. based carrier. International service required. Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.

View more