Taylor Swift NOW Hosts reputation Pop Up, Opens Nov. 12 in New York City

AT&T* is bringing Taylor Swift fans a first-ever, intimate look at the creative process behind her latest studio album, reputation, with the release of the multi-part series “The Making of a Song.”  Today, we released the first episode, Gorgeous,” online with the full series available only from AT&T on Taylor Swift NOW beginning Nov. 13.

The series was shot by Taylor herself and chronicles her journey through writing and recording songs for her highly anticipated 6th studio album, reputation, due out Nov.10. New episodes will debut on Taylor Swift NOW every Tuesday starting Nov. 13.

In celebration of the album release, Taylor Swift NOW will host a reputation Pop Up Nov. 12-16 in New York City.  The Pop Up will sell Taylor Swift’s new album, reputation, along with exclusive merchandise. Fans can demo and buy DIRECTV NOW.  They can also check out fun photo ops, including costumes and props from the “Look What You Made Me Do” music video, which holds the record for most views in a 24-hour period.

AT&T video customers can watch the new series “The Making of a Song” on Taylor Swift NOW on all our video platforms – DIRECTV NOW, DIRECTV (Channel 1113) and U-verse (Channel 1501). New DIRECTV NOW customers can sign up for a 7-day free trial**.

Taylor Swift NOW is also available through those platforms’ apps for on-the-go streaming. Eligible AT&T wireless customers can stream the content data-free.1 The Video On Demand content is organized in themed chapters, and showcases videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives. It’s all hand-curated by Taylor and gives fans a glimpse into her career and life.

Follow AT&T and Taylor’s social media handles for the latest news, information and sneak peeks at new “Making of a Song” episodes.


1 Requires eligible TV & AT&T data services. Excl. & restr. apply. Will receive Bonus Data to help cover data usage for exclusions.

About Taylor Swift

Taylor Swift’s chart-topping first single, “Look What You Made Me Do,” from her critically acclaimed sixth album, reputation, broke multiple records within hours of its release. With over 10 million streams, it is the most-streamed song in a one-day period ever, the lyric video for “Look What You Made Me Do” broke the standing record with over 19 million views, while the music video shattered the original most viewed video (28 million) record with 43.2 million views in only 24 hours.

Taylor is the only artist in history to have three albums selling over one million copies in their first week of release (2010's Speak Now, 2012's RED and 2014's 1989). A ten-time GRAMMY winner, Taylor is a singer, songwriter, musician and producer, and not only the youngest winner in history, she is the first female solo artist to win the music industry's highest honor, the GRAMMY Award for Album of the Year, twice. Rolling Stone listed Taylor as one of the 100 Greatest Songwriters of All Time. Time magazine has named her one the of the 100 Most Influential People in the world and one of only eight candidates for their most prestigious honor, 2014 Person of the Year. A Brit and Emmy award winner, Taylor is Billboard's youngest-ever Woman of the Year and the only artist to have been awarded this honor twice.

*About AT&T

AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, business, mobile and high speed internet services. We offer the nation’s best data network*** and the best global coverage of any U.S. wireless provider. We’re one of the world’s largest providers of pay TV. We have TV customers in the U.S. and 11 Latin American countries. Nearly 3.5 million companies, from small to large businesses around the globe, turn to AT&T for our highly secure smart solutions.

AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available at about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at youtube.com/att.

© 2017 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

** Restr’s apply. See directvnow.com for details.  After 7 days, autobilled (min. $35/mo.) unless canceled

***Claim based on the Nielsen Certified Data Network Score. Score includes data reported by wireless consumers in the Nielsen Mobile Insights survey, network measurements from Nielsen Mobile Performance and Nielsen Drive Test Benchmarks for Q1 + Q2 2017 across 121 markets.

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