ATLANTA, Sept. 11, 2014 – Cricket Wireless announces it will be among the first to launch the HTC Desire® 510, a new 4G LTE smartphone that combines the best in technology with beautiful style. The HTC Desire 510, an affordable but high performing smartphone priced at $149.99, will be available in all Cricket stores and online starting September 19, and with a phased rollout expected to be complete in October, the HTC Desire 510 will soon be offered at more than 2,800 GameStop retail locations in the U.S. with Cricket’s top of the line no-annual contract wireless service.

“With the high performing HTC Desire 510, we are giving Cricket customers another great LTE device to choose from among our extensive lineup of 4G LTE supported devices,” said Andy Smoak, head of product for Cricket Wireless. “In addition to offering the latest  must-have devices, Cricket provides one of the best values in no-annual contract with plans starting at $35 per month after a $5 credit for using Auto Pay, taxes and fees included, all riding on a new and fast network that covers over 98% of the population.”

As wireless customers consume and share more content, they expect a 4G LTE device and a compatible network that can enhance their mobile life at an affordable price. With the simple no-annual contract service plans from Cricket and our fast, reliable 4G LTE nationwide network that covers more than 300 million people--that’s more 4G LTE coverage than Sprint, T-Mobile, Boost, and Metro PCS, the HTC Desire 510 will deliver a premium, feature rich mobile experience.

With fast data access on your side, productivity and news curating has never been easier or more elegant with the combination of Android™ OS 4.4 KitKat® and HTC Sense® 6 experience. The smartphone brings HTC premium features to more people including HTC BlinkFeed®, which allows users to customize their news feeds from more than 1000 content partners, media and social outlets and with a flick of the screen share content out to their network of friends.  Other notable features of the phone are:

  • 1.2 Ghz quad-core Qualcomm® Snapdragon™ processor
  • Dual cameras for selfies, photos, and 1080 p HD video recording
  • Spacious, 4.7” display
  • Zoe™ Highlights which instantly combines your photos and videos into mini movies with a soundtrack that you can share with family and friends
  • HTC Dot View™ case, an innovation in design that uniquely allows users to accept or decline calls and quickly view notifications without opening the cover, (sold separately as an accessory for the HTC Desire 510)

In addition to offering the hottest smartphones, Cricket continues to deliver big savings on data access and convenient store locations to customers across the nation. With Cricket’s new data access offer, starting on September 13 for a limited time only, customers pay the same low price and receive more high-speed data access.

Cricket's Increased High-Speed Data Access Limited Time Promotion Details:

Cricket Plan


High-Speed Data Access NOW High-Speed Data Access WAS

Basic Plan

$40 / $35 after $5 Auto Pay credit



Smart Plan

$50 / $45 after $5 Auto Pay credit



Pro Plan

$60 / $55 after $5 Auto Pay credit



“As a family of specialty retail brands committed to providing consumers with their favorite technologies affordably and simply, we are excited to be one of the first retailers to offer Cricket Wireless and the latest in smartphone technology, like the new HTC Desire 510, utilizing Cricket’s reliable 4G LTE network,” said Jason Ellis, president of Spring Mobile, one of GameStop’s technology brands, which includes the company’s Cricket Wireless division.

Plus, Cricket's national loyalty program, Cricket Rewards, gives loyal customers a new smartphone every year. To thank customers on  Smart and Pro service plans for their loyalty, after 12 months of on-time payments Cricket provides customers with a $50 credit every year toward any new phone purchase that can be used to get Cricket’s $49.99 smartphone for free.  These and other offers are available at more than 3,000 Cricket Wireless retail stores across the U.S. and online.

To check out the new Cricket or find a store near you, visit and connect with us on Facebook at and Twitter at

About the new Cricket Wireless 

Cricket is bringing consumers more value with a simple, friendly, and reliable nationwide wireless experience with no annual contract.  The power of Cricket is our nationwide 4G LTE network that covers more than 300 million people; easy and affordable unlimited plans that are all in with taxes and fees included – no surprises; annual loyalty rewards; and a great selection of phones customers love. Cricket, Something to Smile About.  Cricket is a subsidiary of AT&T Inc. Coverage not available everywhere. 

For device images and other press materials visit new Cricket newsroom

*Auto Pay: $5 savings provided as an account credit at the end of each billing cycle while enrolled in Auto Pay.  Auto Pay credit requires Auto Pay enrollment with a new Basic, Smart or Pro plan. Terms, conditions and restriction apply.

**Zoe Highlights: Do not reproduce, distribute, or otherwise use copyrighted materials in connection with the Video Highlights feature unless you have secured the copyright owner’s permission first.

***Limited time offer; subject to change. Basic, Smart and Pro plans include taxes, applicable fees and unlimited domestic talk, text and data usage with 1GB, 3GB or 10GB of high speed data access, depending on your plan. Use exceeding this high speed access allowance will result in reduced access speeds of a maximum 128 Kbps for the rest of your monthly plan cycle.  All plans: Monthly plan payments are not refundable or transferable, and other charges and fees may apply. In-store activation fee up to $25.  Service and coverage not available everywhere. All plans and services are subject to Cricket's Terms and Conditions of Service and Unreasonable Use Policy available at Auto Pay:Sign up for Auto Pay on a Basic, Smart or Pro plan and save $5 on your monthly bill. Appears as $5 account credit each month at the end of your billing cycle for as long as you stay on Auto Pay. Sign up using your smartphone app or online. Auto Pay savings cannot be combined with Group Save. Restrictions Apply. See Auto Pay terms and conditions at Coverage not available everywhere. © 2014 Cricket Wireless LLC. All rights reserved.

**** Cricket Rewards: Loyalty Program: Cricket Customers on Smart and Pro plans earn one (1) Reward Credit for each full, on-time payment. Reward Credits are only redeemable for a phone upgrade once customer has earned a Device Credit(s). Customers earn a $50 Device Credit for every twelve (12) Reward Credits earned. Reward Credits expire, if unused, sixty (60) months after Device Credit becomes redeemable. Reward Credits earned at the account level. Device Credits are capped at $150 without redemption and are not-transferrable and have no cash value. Restrictions Apply.