Taylor Swift NOW to Launch on AT&T Later This Year; Streaming Video Catalog with Never-Before-Seen and New Original Content
Taylor fans have a new destination for unique and never seen Taylor Swift videos, Taylor Swift NOW – only on AT&T. Taylor Swift NOW is a video experience created exclusively by AT&T and Taylor that will showcase unique videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives. This is AT&T’s first-ever specially curated video catalog.
Launching soon, Taylor Swift NOW is organized in themed chapters and packed with special glimpses into Taylor’s life and work spanning her entire career. This will include original content with commentary from Taylor herself.
After its launch, Taylor Swift NOW will be updated regularly with new videos and chapters for special events, including select songs from her upcoming performance at DIRECTV’s Super Saturday Night concert.
Taylor Swift NOW will be available exclusively to AT&T customers across all of our video platforms: DIRECTV, DIRECTV NOW and U-verse later this year. This puts Taylor Swift NOW in the hands of more than 25 million video customers (as of 3Q16), with more to come following the launch of DIRECTV NOW. Taylor Swift NOW will also be available through those platforms’ apps for streaming on-the-go. AT&T wireless customers can stream the content data free.
“Taylor Swift NOW is one of many exciting things we have in store for Taylor’s fans and our customers as part of our exclusive multi-year deal,” said John Stankey, CEO, AT&T Entertainment Group. “We’re looking forward to working with Taylor as we develop exclusive original content that inspires her and her fans. We can’t wait to get Taylor Swift NOW into the hands of fans to stream everywhere.”
In the coming weeks, fans can get a sneak peek of the channel. Follow AT&T, Taylor Nation and Taylor’s social media handles for the latest news and information.
Taylor Swift NOW is one of many components of AT&T’s exclusive multi-year, multi-faceted deal with the 10-time Grammy winner. Swift will also headline the DIRECTV Super Saturday Night in Houston on Feb. 4, the night before the Big Game. Portions of this concert will air on Taylor Swift NOW at a later date. Fans will have access to tickets through a series of AT&T promotions and campaigns.
To get more information on the AT&T and Taylor Swift partnership and tickets for the Super Saturday Night in Houston on Feb. 4, follow AT&T, Taylor Nation and Taylor’s social media handles for updates.
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About Taylor Swift
In the fall of 2014, when Taylor Swift released her critically acclaimed fifth album, 1989, she astounded the world by selling almost 1.3 million albums in its debut week -- a feat that had been called impossible. Taylor is the only artist in history to have three albums sell over one million copies in their first week of release (2010's Speak Now, 2012's RED and 2014's 1989). Taylor, a ten-time GRAMMY winner, is a singer, musician and songwriter, and not only the youngest winner in history, but the only female solo artist to win the music industry's highest honor, the GRAMMY Award for Album of the Year twice. Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, she is Billboard's youngest-ever Woman of the Year and the only artist to have been awarded this honor twice, Time magazine has named her one the of the 100 Most Influential People in the world and one of only eight candidates for their most prestigious honor, 2014 Person of the Year and is the inaugural recipient of AMA's Dick Clark Award for Excellence. The number of awards she has won and the sales figures only tell part of Taylor's story. It’s the intangibles that elevate Taylor into the stratosphere of our pop culture planet, allowing the 26-year old singer-songwriter to orbit in a more rarified air. Her large-scale charitable contributions are one thing, but it’s in the small gestures – the notes of compassion she posts on the Instagram photos of lovelorn fans, the genuine hugs she distributes without discretion – where Swift proves time and time again that platinum-selling, record-setting success has not changed her inherent nature. She is awkwardly honest and powerfully empathetic; a brazen superfan, loyal friend, fierce protector of hearts; and one of the world’s greatest ambassadors for the power of just being yourself.
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