You may have heard that AT&T is participating in a new kind of loyalty program that’s first of its kind in the U.S. in which customers can earn and use points at multiple brands.

It’s called Plenti and AT&T customers will have the opportunity to earn points in many ways including on their monthly wireless spend when signed up for paperless billing, adding a new line of service, or making eligible purchases at participating AT&T locations.* In addition to earning points at AT&T, Plenti members can earn points at Exxon, Macy's, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise, and Hulu and we anticipate more companies will join this one of kind loyalty program in the future!

Learn how it works on our Consumer Blog.