DIRECTV Celebrates Return of Football with New Ad Campaign
DIRECTV NFL SUNDAY TICKET Celebrates Return of Football with New Ad Campaign
Patrick Mahomes, Dak Prescott and Jimmy Garoppolo Star in Animated TV and Digital Ads Launching August 3
As live sports return, DIRECTV unveils multiple new animated advertising spots this week to launch the 2020-2021 NFL SUNDAY TICKET season.
Developed during the shelter-in-place orders, the ads feature animated likenesses of Kansas City Chiefs’ quarterback Patrick Mahomes, Dallas Cowboys’ quarterback Dak Prescott and San Francisco 49ers quarterback Jimmy Garoppolo as they transport via rocket recliner to an out-of-this-world football land dedicated to their team.
The ads will debut on a rolling basis with Mahomes this week and the other players’ spots to follow in the coming weeks.
“We’re encouraged by the return of football and are hopeful for a safe and healthy season for everyone involved,” said Rick Welday, executive vice president and general manager- broadband and video, AT&T. “NFL SUNDAY TICKET is the best way for fans to watch their favorite out-of-market games, no matter where they are, something that will no doubt come in handy as we all do our best to stay home and healthy.”
“I’m excited to work with DIRECTV again on this ad campaign,” said Kansas City Chiefs’ quarterback Patrick Mahomes. “The pandemic has made it even harder to connect with friends and family in-person so I love that they can still keep up with my games every Sunday with DIRECTV NFL SUNDAY TICKET no matter where they live.”
NFL SUNDAY TICKET is the only way to watch every out-of-market game every Sunday afternoon, no matter where you live1. The ads will run on digital and linear platforms. Garoppolo joins previous spokespeople Mahomes, who made his debut in last year’s campaign, and Prescott, who marks his third season with DIRECTV NFL SUNDAY TICKET.
“It’s been great working with DIRECTV the past three years,” said Dallas Cowboys quarterback Dak Prescott. “This year we had some interesting challenges with the pandemic that made it impossible to use the same approach to filming as we had in years past. I love how these ads turned out and it was a trip to see the animated version of myself come to life!”
Since 1994, NFL SUNDAY TICKET has been the ultimate tool for any NFL fan and still the only place to watch every minute of every out-of-market game, every Sunday afternoon. For fans who can’t access DIRECTV satellite service because of where they live or for students enrolled in eligible U.S.-based universities, there are NFLSUNDAYTICKET.TV and NFLSUNDAYTICKET.TV U subscriptions – bringing the exclusive football experience directly to them.
“I’m looking forward to working with DIRECTV on this year’s ad campaign,” said San Francisco 49ers quarterback Jimmy Garoppolo. “A lot of my family and friends still live in Illinois so most of my games are ‘out-of-market’ for them, but with DIRECTV NFL SUNDAY TICKET they can watch every Sunday game all season long.”
Only DIRECTV offers both RED ZONE CHANNEL® and DIRECTV FANTASY ZONE® CHANNEL to customers who subscribe to NFL SUNDAY TICKET MAX.1 These give fans the chance to see every scoring play and track their fantasy players with a channel devoted to fantasy football.
Customers will see familiar faces this season on the DIRECTV FANTASY ZONE® CHANNEL including: Dan Hellie (NFL and Fox PBP host), James Koh (fantasy football analyst and sports reporter), John Hansen (Sirius XM Fantasy Sports Radio host), Lindsay Rhodes (NFL host and reporter) and Dr. Mark Adickes (orthopedic surgeon at Baylor College of Medicine). Andrew Siciliano (NFL host) returns for his 16th season as the host of DIRECTV’s RED ZONE CHANNEL®, a role he has held since 2005.
Fans can watch up to 8 games at once with The Game Mix Channel.2 The NFL SUNDAY TICKET app lets fans stream any out-of-market Sunday game on their devices3, track their NFL.com fantasy leagues and favorite players, get highlight alerts, and watch them with a tap of the finger.
Live games on NFL SUNDAY TICKET are scheduled to start Sunday, Sept. 13, 2020, at 1:00 p.m. ET. For more information, visit DIRECTV.com/NFL.
1 RED ZONE CHANNEL AND DIRECTV FANTASY ZONE only available in HD.
2 HD equipment required for full Mix Channel and interactive functionality.
3 Only one game may be accessed remotely at any given time. Compatible device/operating system required for online/mobile access. Additional data charges may apply. Visit directv.com/nfl for a list of compatible devices/system requirements.
