AT&T is Making Back-to-School Shopping Easy as 1-2-3

What’s the news? Back-to-school is the second largest shopping event of the year, and nearly 60% of parents and 70% of college students find it to be stressful1. AT&T* is easing that anxiety with great deals for everyone, convenient shopping options, and a variety of tools to help you make informed decisions on the best devices and connectivity plans for your needs.

What’s at the top of this year’s tech shopping list? AT&T is offering the latest technology to keep students connected and learning wherever they are. Starting today, you can get:

Visit our back-to-school guide for this year’s full tech shopping list. Don’t forget about device protection, too. Starting July 15 until Aug. 31, we’re offering open enrollment for AT&T Protect Advantage6 – our device protection program. Enroll your student’s device to get coverage for loss, theft and damage, plus have access to technical support.

How do I know I’m picking the right device for my student? Whether you’re shopping at one of our 5,000+ retail stores or on, our knowledgeable experts are there to advise parents and caregivers on device selection and the right plan to pair it with. On our website, one of our Live Virtual Experts can help you pick the perfect device and plan based on your students’ digital needs. And on select devices, you can get up close and see it through our augmented reality (AR) viewing experience.

Additionally, AT&T recently teamed up with the American Academy of Pediatrics (AAP) to launch a new, free PhoneReady Questionnaire, which is a 10-question online quiz that helps parents assess whether they and their child are ready for the responsibilities of a cell phone. Equipped with that insight, parents can also use the AAP’s interactive Family Media Plan tool to help create healthy digital habits for their family. These and other free digital resources to help families to use technology safely and responsibly are available at AT&T ScreenReady®

When you make your device selections, take advantage of our exclusive white glove delivery and expert set up service – AT&T Right To You – where available, which allows customers to choose when and where they want to receive their device.7 You can also select a nearby AT&T store for convenient in-store or curbside pickup8.

How can AT&T help keep my kid connected and safe? Whether your student is using their devices for online learning or staying in touch with you, you can rest assured that with AT&T ActiveArmor℠, we’re proactively detecting and preventing cybersecurity threats. Download the free AT&T ActiveArmor mobile security app to help block fraud calls, secure their data and more9. Plus, step up the security on your kid’s phone with the AT&T Secure Family app, which can give you more peace of mind by helping track your child’s location in real time, providing alerts when they leave or enter specific locations, blocking or limiting internet access at specified times and more. New subscribers can try the app for free for the first 30 days. After 30 days, services auto renew at $7.99/mo.10

We also recently launched the first-ever nationwide location-based routing for wireless 9-1-1 calls. Through this new feature from Intrado, AT&T can locate and route wireless 9-1-1 calls from within 50 meters of the device location.  Prior to this launch, these emergency calls were routed based on the location of cell towers, which can cover up to a 10-mile radius and can cover several jurisdictions. That means in emergencies, first responders can now get to you or your child faster.

What other resources does AT&T offer to keep kids connected? When your student isn’t in the classroom, make sure they have the connectivity they need at home with AT&T Fiber offering up to 5-gig speeds11. Internet this fast also comes with simple, straightforward pricing – no price increase at 12 months, no annual contracts, no data caps, no equipment fees, and security included at no extra cost.

How can I save on my AT&T bill? Our devices aren’t the only thing getting a good price. Affordable internet service is available for low-income households as part of our commitment to help close the digital divide. Access from AT&T offers low-cost broadband options, including free internet for eligible households when combined with federal benefits from the Affordable Connectivity Program (ACP)12. After confirming your ACP eligibility, call us at 866-986-0963 to order service. Just have your National Verifier application ID handy when you call.

AT&T also has Connected Learning Centers across the country to provide internet access and education tools to those who face connectivity barriers vital to their long-term success. We bring the latest in fiber technology, computers, education and mentoring resources to these Connected Learning Centers to help bridge the digital divide.

What about America’s teachers? AT&T is committed to our superheroes in disguise. Teachers and their families get 25% off our best unlimited plans year-round13.


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