Key Takeaways:
- AT&T secured two Silver Lions at the prestigious Cannes Lions Festival for its creative campaigns "Sleep with Rain" and the AT&T 5G Helmet, both under the "Connecting Changes Everything" initiative
- The "Sleep with Rain" campaign humorously promotes small business empowerment with celebrity engagement, while the AT&T 5G Helmet uses technology to make football more inclusive for Deaf and hard of hearing football players
- The awards underscore AT&T's commitment to impactful connectivity and innovation
AT&T won two Silver Lions – including its first for AT&T Business – at the 71st Cannes Lions Festival of Creativity, the most prestigious international advertising and creativity showcase. The creative campaigns awarded include Sleep with Rain from AT&T Business and AT&T 5G Helmet which are both part of the AT&T’s broader “Connecting Changes Everything” banner.
“As experts in connectivity, this recognition gives us a moment to reflect on how we’ve used our unique voice to resonate with customers and show real impact,” said Kellyn Kenny, chief marketing & growth officer, AT&T. “It is a true honor to receive these distinctions, especially in the ‘Use of Humor’ and ‘Innovation in Sport’ categories. I want to thank our entire marketing and agency teams that worked tirelessly to bring these campaigns to life and raised the bar to showcase how our advertising efforts are deeply rooted in connecting changes everything.”
AT&T received the following recognitions:
Campaign Name: Sleep with Rain
AT&T brought together Rainn Wilson, Jenna Fischer, Craig Robinson, Creed Bratton, Kate Flannery, and Brian Baumgartner to prove that anyone can start a small business, all powered by AT&T Business. The product? A talking pillow featuring the voice of Rainn himself, designed to help business owners rest easy.
Category: Social & Influencer Lions
Prize: Silver Lion for Use of Humor
Media Assets: https://www.dreamwithrainn.com/
Agency: BBDO
Campaign Name: AT&T 5G Helmet
The AT&T 5G Football Helmet is a fully connected, 5G-powered football helmet, with a built-in Augmented Reality lens that lets Deaf and hard of hearing players see their coach’s play calls in real time, receiving information at the same time as hearing players. Once they can see what others can hear, they aren't unfairly penalized, and their talent and athleticism have a chance to shine. By connecting the players, this innovation changes the game – creating possibilities that did not exist before. The launch of the AT&T 5G Helmet shifted the 5G story from speed for speed’s sake, to human connection, embodying a perfect demonstration of AT&T’s brand purpose – “Connecting Changes Everything.”
Category: Entertainment Lions for Sport
Prize: Silver Lion for Innovation in Sport
Media Assets: https://more.att.com/5g/helmet
Agency: Translation
