Privacy of Online Customer Information



If you live in Maine, your internet or wireless provider must follow state privacy laws. The laws restrict how your provider may use or share information about your internet usage, or information that identifies you personally, unless you opt in.

Your choice does not affect your basic service. But if you live in Maine and you’d like AT&T to help you get ads based on your interests, you must opt-in for our Enhanced Relevant Advertising program. You won’t get more ads online, just ads that may be more useful to you.

Millions of people take advantage of this program across the country. You can check it out for yourself, and you can change your mind at any time. Just log in with your AT&T user ID and password, and click on Enhanced Relevant Advertising.

Here are some more details about the Maine internet law and our commitments to you:

  • The Enhanced Relevant Advertising opt-in includes the use and sharing of internet usage. This includes web-browsing, app usage, location and device identifiers.
  • We don’t penalize you or refuse service to you if you don’t want to participate.
  • If you decide that you don’t want to share your info after you’ve already signed up for Enhanced Relevant Advertising, you can opt-out in the same place at any time.
  • Consistent with the law, if you don’t opt in, we still may use and share your internet info to protect you from fraud, market our own services, comply with legal demands, and provide the basic internet service.

We keep your information secure, and we appreciate your business, no matter how you ask us to handle your data.

Please note that we don’t offer Enhanced Relevant Advertising to AT&T Prepaid customers at this time.

You may have some additional questions, so we’ve listed some common questions and answers below.

The law restricts how we may use or share your internet usage information and identity.

None. Your basic service stays the same. However, some customers like online advertising that is more engaging and relevant to their interests when they visit an app or website. If that’s you, you might want to opt in to Enhanced Relevant Advertising.

You can see marketing and privacy options at our Privacy Center. This includes the ability to opt in for some programs, or say no to others.

If you’d like to learn more about AT&T’s commitment to privacy, visit Our Privacy Approach page.