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Our Privacy Approach

You can count on us to provide you with products and services designed with privacy in mind, while also giving you control over how your information is shared. Our Privacy Center explains our approach to privacy and data use in simple language, and presents you with helpful links to privacy choices, security tips, and much more.

Our Privacy Principles are fundamental to our business, and reflect our commitment to:


We’re open and honest about how we use your data.

Choices & Control

We give you choices about how we use your data.


We use strong safeguards to keep your data confidential and secure.


We do what we say.

We appreciate your business and will work hard every day to earn your trust.

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Data helps us bring you better, more reliable products, services and experiences.

Data helps us connect your world by creating dependable services and experiences. For example, data helps us with the planning and optimizing of our smart network, delivering the reliability and speed you depend on wherever you are, as you do your job or move about your daily activities.
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Data helps improve programs for social good.

By using our resources, we make the world a better place. For example, our innovative FirstNet network is the first high-speed nationwide wireless broadband network dedicated to public safety for first responders in communities across the country. And data can help us make cities smarter by reducing traffic, pollution, and much more.
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Data helps improve security and prevent fraud.

Data helps us and our business partners strengthen network and device security, detect fraud, identity theft, and criminal activity, preventing harm and losses to you and us.
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Data helps us customize offers for our products and services that may interest you.

Your information helps us not only power your products and services, it helps us communicate service updates and offers. Data allows us to offer you our best products and services that matter to you most.