Your Privacy Center
 

Our Privacy Approach

You count on us to deliver the best entertainment and communication experiences in the world. You also count on us to protect your personal information. Privacy is fundamental to our business and we’re committed to:

  • Transparency - We’re open and honest about how we use your data.
  • Choice and Control - We give you choices about how we use your data.
  • Security - We use strong safeguards to keep your data confidential and secure.
  • Integrity - We do what we say.

We work hard to protect your information, to earn and maintain your trust, and to provide you with products and services that have privacy at the forefront. Your Privacy Center is designed to be a one-stop-shop for your privacy needs. Here, we explain our approach to privacy and data use – in simple language. You will also find helpful links to privacy choices, security tips, and much more.

Thank you for choosing us,

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Tom Moore

Chief Privacy Officer

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Data helps us create better, more reliable products, services and experiences.

Data helps us mobilize your world by creating dependable services and experiences. For example, data helps us with the planning and optimization of our smart network. It also helps us prevent bad customer experiences like dropped calls.

 

Data helps improve security and prevent fraud.

Data helps us and our third-party service partners strengthen network and device security and detect fraud, identity theft, and other ways that the bad guys try to hurt you and us.

 

Data helps us customize offers for our products and services that may interest you.

Your information helps us not only power your products and services, it helps us communicate service updates and offers. Data allows us to offer you our best products and services.

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Updates to the AT&T Privacy Policy

We made some updates and clarifications to our Policy effective February 15, 2019. Here is a summary:

  • We've added Xandr to our list of examples of the various AT&T companies. That's the name of the advertising company we formed last year.
  • We've clarified that the policy's definition of Anonymous Information includes advertising IDs when they can't be used to identify you.
  • We note that advertising IDs are used and shared to deliver ads to you and help advertisers assess the effectiveness of their ad campaigns. You have the choice to opt in to some advertising programs, or say no to others. You can make your choices at att.com/cmpchoice.
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We've Updated Our Privacy Policy

We are updating our Privacy Policy. Our new policy is clearer about how we collect, use, and protect your information, and it is consistent with evolving state privacy and disclosure laws. Learn more below.

FAQ

What’s changed?

We haven’t changed our commitment to protecting your data. But individual states are now enacting laws that define “personal information” and the sale of information in new ways. So, we’ve updated some of our language, and we have made our new policy clearer about how we collect, use, and protect your information. You have the same range of choices to manage the use of your data.

Are you selling my personal information?

The Privacy Policy describes how we share your information. California may consider the following two ways that we share data to be a sale of personal information.

  1. We provide limited data to companies that help create, deliver and measure advertisements. This can include information like your age range, gender and ZIP code, along with basic device information – but not your name or email. The data is attached to a numeric ID assigned to your device or household.
  2. We sell limited data to help create aggregated reports such as television ratings – what people watch on TV in a city. Data is attached to a numeric ID assigned to your mobile device or set-top box – not your name or email.

Can I manage what gets shared or sold?

You can see options to manage your data here. We’ll keep your choices until you change them.

When is the new policy effective?

The section explaining your rights under the California Consumer Privacy Act is effective January 1, 2020. The full policy will be effective on March 16, 2020, however you can review the old policy that will be in effect until then.

 

Looking for the full Privacy Policy?

We’ve done our best to give you the high-level points in an easy-to-understand format on this site, but we understand that sometimes you want the full policy.

View the full Privacy Policy

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Have questions about the Privacy Policy?

We encourage you to contact us directly for any questions about this Privacy Policy.

Email us