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Personal Information Collected

The Personal Information We Collect and Purpose for Collection

Here is the personal information that we have collected over the past year and the purpose for its collection.

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Categories

Examples

Collected or created

Purpose of collection and use

Identifiers

Name, postal address, email address, account name, Social Security number, driver’s license number, passport number, taxpayer identification number, IP address, device IDs

  • Collected
  • Consumers give it to us
  • We automatically get it
  • We get it from outside sources
  • Offer, market, advertise or provide Products and Services
  • Provide to or receive information from credit reporting agencies
  • Enable billing and payment processing
  • Prevent fraud
  • Enable cross-context behavioral or targeted advertising
  • Conduct research

Characteristics of protected classification under state or federal law

Age, age range, date of birth, gender, preferred language, marital status

  • Collected
  • Consumers give it to us
  • We get it from outside sources
  • Offer, market, advertise or provide Products and Services
  • Provide to or receive information from credit reporting agencies
  • Prevent fraud
  • Enable cross-context behavioral or targeted advertising
  • Conduct marketing research and analytics

Commercial information

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies

  • Collected and created
  • We automatically get it
  • We get it from outside sources
  • Offer, market, advertise or provide Products and Services
  • Provide to or receive information from credit reporting agencies
  • Enable billing and payment processing
  • Prevent fraud
  • Enable cross-context behavioral or targeted advertising
  • Conduct research

Geolocation data

Street address, ZIP code and device location

  • Collected
  • Consumers give it to us
  • We automatically get it
  • Offer, market, advertise or provide Products and Services
  • Prevent fraud
  • Provide to or receive information from credit reporting agency
  • Enable cross-context behavioral or targeted advertising
  • Conduct research
  • Perform analytics

Internet or other electronic network activity information

Browsing history, search history and information regarding an individual’s interaction with an internet website, application, or advertisement

  • Collected and created
  • We automatically get it
  • Offer, market, advertise or provide Products and Services
  • Prevent fraud
  • Enable cross-context behavioral or targeted advertising
  • Conduct research

Inferences or audience segmentation

Individual profiles, preferences, characteristics, behaviors

  • Collected and created
  • Consumers give it to us
  • We automatically get it
  • We get it from outside sources
  • Offer, market, advertise or provide Products and Services
  • Enable billing and payment processing
  • Prevent fraud/authenticate identity
  • Enable cross-context behavioral or targeted advertising
  • Conduct research

Audio, electronic, visual or similar information

Video surveillance, audio recordings, photographs, signatures associated with an account

  • Collected
  • We automatically get it
  • Consumers give it to us
  • Provide security services
  • Prevent fraud/authenticate identity
  • Enable billing and payment processing
  • Enable quality control and improve processes for providing Products and Services
  • Conduct research
  • Offer, market, advertise or provide Products and Services

Biometric information

Fingerprint, voiceprint, or scan of face geometry, that is used to identify a specific individual

  • Collected and created
  • Consumers give it to us
  • Prevent fraud and provide identity verification

Education information

Degree(s), actual or inferred level of education

  • Collected
  • Consumers give it to us
  • We get it from outside sources
  • Offer, market, advertise or provide Products and Services
  • Enable cross-context behavioral or targeted advertising
  • Research

Professional or employment-related information

Current or past employment history, licenses and professional membership

  • Collected
  • Consumers give it to us
  • We get it from outside sources
  • Offer market, advertise or provide Products and Services
  • Enable cross-context behavioral or targeted advertising
  • Research

Information We Shared About Consumers

Here is information about the Personal Information we have collected over the past year and the purpose for which we shared or sold it. Note, some states define “sale” very broadly and include the sharing of Personal Information for anything of value. According to this broad definition, in the year before the date this policy was updated, we have sold or shared the following categories of Personal Information about at least some consumers:

Categories

Collected or created

Categories of companies we’ve shared with

Purpose for sharing

Purpose for selling

Identifiers

Collected

  • Product and services delivery companies
  • Marketing services companies
  • Cloud storage companies
  • Credit reporting agencies
  • Billing, payment processing and collection companies
  • Fraud prevention and authentication/ identity verification entities
  • Analytics companies
  • Affiliates
  • Research entities
  • Product and services delivery
  • Marketing and advertising services
  • Data storage
  • Analytics and measurement
  • Fraud prevention/ identity verification
  • Billing, collections and payment processing
  • Cross-context behavioral or targeted advertising
  • Credit scoring and reporting
  • Research
  • Marketing and advertising

Characteristics of protected classification under state or federal law

Collected

  • Cloud storage companies
  • Credit reporting agencies
  • Fraud prevention and authentication/ identity verification entities
  • Analytics companies
  • Research entities
  • Data storage
  • Credit scoring and reporting
  • Fraud prevention/ identity verification
  • Analytics and measurement
  • Research
  • Not sold

Commercial information

Collected

  • Product and services delivery companies
  • Marketing services companies
  • Cloud storage companies
  • Credit reporting agencies
  • Billing and payment processing companies
  • Fraud prevention and authentication/ identity verification entities
  • Analytics companies
  • Affiliates
  • Research entities
  • Product and services delivery
  • Marketing and advertising
  • Data storage
  • Credit scoring and reporting
  • Billing, collections and payment processing
  • Fraud prevention/ identity verification
  • Analytics and measurement
  • Cross-context behavioral or targeted advertising
  • Research
  • Marketing and advertising

Internet or other electronic network activity information

Collected

  • Marketing services companies
  • Analytics companies
  • Cloud storage companies
  • Research entities
  • Marketing and advertising
  • Analytics and measurement
  • Cross-context behavioral or targeted advertising
  • Data Storage
  • Research
  • Not sold

Geolocation data

Collected

  • Product and services delivery companies
  • Marketing services companies
  • Cloud storage companies
  • Billing and payment processing companies
  • Fraud prevention and authentication/ identity verification entities
  • Analytics companies
  • Affiliates
  • Credit reporting agencies
  • Research entities
  • Product and services delivery
  • Marketing and advertising
  • Data storage
  • Billing, collections and payment
  • Fraud prevention/ identity verification
  • Analytics and measurement
  • Credit scoring and reporting
  • Research
  • Marketing and advertising (does not include Precise Geolocation)

Inferences or audience segmentation

Collected and created

  • Marketing services companies
  • Cloud storage companies
  • Analytics companies
  • Research entities
  • Marketing and advertising
  • Data storage
  • Analytics and measurement
  • Research
  • Not sold

Audio, electronic, visual or similar information

Collected

  • Analytics companies
  • Cloud storage companies
  • Fraud prevention/security companies
  • Marketing services companies
  • Product and services delivery companies
  • Research entities
  • Data storage
  • Fraud prevention/security
  • Research
  • Employee performance, evaluation, and coaching
  • Not sold

Biometric information

Collected

  • Fraud prevention and authentication/ identity verification entities
  • Fraud prevention/identity verification
  • Not sold

Education information

Collected

  • Research entities
  • Research
  • Not sold

Professional or employment-related information

Collected

  • Credit reporting agencies
  • Fraud prevention and authentication/ identity verification entities
  • Research entities
  • Credit scoring and reporting
  • Fraud prevention/ identity verification
  • Research
  • Not sold

The Sensitive Personal Information We’ve Collected and the Purpose of its Collection, Sharing and Sale

Here is information about the Sensitive Personal Information, as defined under California law, that we have collected about consumers over the past year. We list the purpose for which we collected it, the types of companies we’ve shared it with and why. AT&T has not sold Sensitive Personal Information.

Categories

Purpose for collection

Categories of companies we’ve shared with

Purpose for sharing (making available constitutes a share)

Gov’t IDs: Social Security, driver's license, state Identification card, or passport number

  • Provide information to or receive information from credit reporting agencies
  • Prevent fraud/authenticate identity
  • Cloud storage companies
  • Credit reporting agencies
  • Fraud prevention and authentication/identity verification entities
  • Report to or receive information from credit reporting agencies
  • Prevent fraud /provide identity verification

Financial accounts & credentials: account log-In, financial account, debit .card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account

  • Enable billing and payment processing
  • Not Shared
  • Not Shared

Precise geolocation

  • Offer or provide Products and Services
  • Prevent fraud
  • Enable location and emergency services
  • Conduct research
  • Product and services delivery companies
  • Cloud storage companies
  • Fraud prevention and authentication/identity verification entities
  • Research entities (Provided in aggregate)
  • Offer, market, advertise or provide Products and Services
  • Provide location services
  • Prevent fraud
  • Research

Demographic, religious or occupational information: racial or ethnic origin, religious or philosophical beliefs, or union membership

  • Offer or provide Products and Services
  • Conduct research and development
  • Prepare aggregate insights
  • Marketing services companies
  • Research entities
  • Offer, market, advertise or provide Products and Services
  • Enable cross-context behavioral or targeted advertising
  • Research

Content of communications: The contents of an individual’s Plain SMS text messages up to 48 hours and spam texts [Learn More], unless AT&T is the intended recipient of the communication

  • Network Operations
  • Not Shared
  • Not Shared

Biometric information: the processing of biometric Information for the purpose of uniquely identifying an individual

  • Prevent Fraud
  • Fraud prevention and authentication/identity verification entities
  • Prevent fraud/ provide identity verification

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