If you live in Maine, your internet or wireless provider must follow state privacy laws. The laws restrict how your provider may use or share information about your internet usage, or information that identifies you personally, unless you opt in.
Your choice does not affect your basic service. But if you live in Maine and you’d like AT&T to help you get ads based on your interests, you must opt-in for our Personalized Plus program. You won’t get more ads online, just ads that may be more useful to you.