Our Privacy Commitments

Our privacy commitments are fundamental to the way we do business every day. These apply to everyone who has a relationship with us - including customers (wireless, Internet, digital TV, and telephone) and Web site visitors.

  • We will protect your privacy and keep your personal information safe. We use encryption and other security safeguards to protect customer data.
  • We will not sell your personal information to anyone, for any purpose. Period.
  • We will fully disclose our privacy policy in plain language, and make our policy easily accessible to you.
  • We will notify you of revisions to our privacy policy, in advance. No surprises.
  • You have choices about how AT&T uses your information for marketing purposes. Customers are in control.
  • We want to hear from you. You can send us questions or feedback on our privacy policy.

About Our Privacy Policy

Whenever you do something like buy one of our products, watch a show or download an app, information is created. Because we know your privacy is important, we have a Privacy Policy to explain how we collect, use and protect that information. There’s a quick summary below, and the actual policy is written in an easy to understand “Frequently Asked Questions” (FAQ) format. We want to simplify this explanation, so you can make informed choices about your privacy, and then spend the rest of your time enjoying our products and services.


Effective May 2, 2017

A Quick Summary of Our Privacy Policy

Our Privacy Policy applies to your use of all products, services and websites offered by AT&T and our AT&T affiliates, such as DIRECTV, unless they have a different privacy policy. Because some apps, including some AT&T and DTV branded apps, require additional information, or use information in different ways, they may have their own privacy policies and/or terms and conditions. These apps may also offer you additional choices for managing your personal information.

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Our privacy commitments

  • We don’t sell your Personal Information to anyone for any purpose. Period.
  • We keep your Personal Information in our business records while you are a customer, or until it is no longer needed for business, tax or legal purposes.
  • We will keep your information safe using encryption or other appropriate security controls.

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Here’s some of the information we collect:

  • Account Information includes your name, address, telephone number, e-mail address, service-related details such as payment data, security codes, service history and other information like that;
  • Network Performance & Usage Information tells us how you use our networks, our products and our services, and how well our equipment and networks are performing;
  • Web Browsing & Wireless Application Information tells us about the websites you visit and the mobile applications you use on our networks;
  • Location Information tells us where your wireless device is located, as well as your ZIP-code and street address;
  • TV Viewing Information tells us about which programs you watch and record and similar information about how you use our video services and applications.

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Here are the three basic ways we collect it:

  • We get information from you when you do things like make a purchase from us;
  • We collect it from how you use our products and services;
  • We obtain information from other sources, like credit agencies, marketing companies, and other service providers.

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Here are just some of the ways we use it. To:

  • Provide services and improve your customer experience;
  • Send you bills for your services;
  • Respond to your questions;
  • Address network integrity, help in fraud prevention and network and device security issues;
  • Do research and analysis to maintain, protect, develop and improve our networks and services;
  • Let you know about service updates, content, offers and promotions that may be of interest to you;
  • Improve entertainment options;
  • Deliver Relevant Advertising;
  • Create External Marketing & Analytics Reports;
  • Assist in the prevention and investigation of illegal activities and violations of our Terms of Service or Acceptable Use Policies.

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Some examples of who we share your Personal Information with:

  • Across our companies to give you the best customer experience and to help you get everything we have to offer.
  • Other, non-AT&T companies that perform services on our behalf only as needed for them to perform those services. We require them to protect your information consistent with our Policy.
  • With other companies and entities, to:
    • Respond to 911 requests and other emergencies or exigencies;
    • Comply with court orders and other legal process;
    • Assist with identity verification, and preventing fraud and identity theft;
    • Enforce our agreements and property rights;
    • and Obtain payment for products and services including the transfer or sale of delinquent accounts to third parties for collection

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Understanding Personal, Anonymous & Aggregate Information

  • What is Personal Information? Information that identifies or reasonably can be used to identify you.
  • What is Anonymous Information? This is information that doesn’t identify you and can't reasonably be used to identify you specifically.
  • What is Aggregate Information? We take a whole bunch of people’s data and combine it into anonymous groups or categories.
  • How do we use this information? We use and share this information in many ways including research, analysis, retail marketing, and Relevant Advertising. This data is also included in External Marketing & Analytics Reports.
  • Want to learn more? Go here.

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Our Online Privacy Policy for Children

  • We want you to know that we don't knowingly collect personally identifying information from anyone under the age of 13 unless we first obtain permission from the child's parent or legal guardian.

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Your Choices & Controls

  • For information about children’s safety and parental controls, view our AT&T Smart Controls and DIRECTV Parental Controls.
  • You have choices about certain types of advertising you get from us;
  • You can control whether your anonymous information is used in our External Marketing & Analytics Reports;
  • You can choose whether to receive marketing calls, e-mails or text messages or certain other communications from us;
  • You have a choice about how we use your Customer Proprietary Network Information.

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Visit our Privacy Policy for more information.


Your California Privacy Rights
California Civil Code Section 1798.83 entitles California customers to request information concerning whether a business has disclosed Personal Information to any third parties for their direct marketing purposes. As stated in this Privacy Policy, we will not sell your Personal Information to other companies and we will not share it with other companies for them to use for their own marketing purposes without your consent.

California Web Site Data Collection & "Do Not Track" Notices

Web Site Data Collection: We do not knowingly allow other parties to collect personally identifiable information about your online activities over time and across third-party web sites when you use our websites and services. We provide information about the opt-out choices available to customers, and the opt-out choices provided by certain third-party website and mobile application analytics companies we use here.

"Do Not Track" Notice: Because the providers of "do not track" and similar signals do not yet operate according to common, industry-accepted standards, we currently do not respond to those signals. For more information on Do Not Track, please visit www.allaboutdnt.com.

California customers who wish to request further information about our compliance with these requirements, or have questions or concerns about our privacy practices and policies may contact us at privacypolicy@att.com, or write to us at AT&T Privacy Policy, Chief Privacy Office, 208 S. Akard, Room 1033, Dallas, TX 75202.

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